Blog

By Darian Germain I was recently asked by a marketing colleague how to go about selecting a software platform for events that will simultaneously support in-person and online audiences. While hybrid events have become commonplace to those of us in the industry, I thought it might be helpful to share...

By Ken Swapp, Product Management The Broadcaster dev team has been hard at work maintaining our cadence of near bi-weekly platform releases to continually refine and enhance Broadcaster so our customers can confidently host their mission-critical company-wide live communications. Here I’ve summarized a few of the new features we’ve recently added:...

By Ken Swapp, Product Management As you may already know, MediaPlatform publishes Broadcaster product releases nearly every other week. While we’ve kept our customers up to date, we haven’t done as good a job letting some of our other partners and friends what we’ve been up to. So, I thought...

This stat from our customers echoes recent survey findings from Steve Vonder Haar at Wainhouse Research that found that companies with the largest streaming video investments are in near-complete (89%) agreement that they need a one-to-many platform, like MediaPlatform Broadcaster, to extend the reach of video meetings.

By Mike Newman We hear a lot about pandemic-driven macro-trends, from the ‘great resignation’ to ‘hybrid workforces,’ ‘virtual events,’ Zoom fatigue’ and many more. One of the trends you likely haven’t heard about – but one that MediaPlatform sees every day – is the recent and significant shift by large...

By Darian Germain In this second in our three-part blog series, we explore the profound impact that intelligent video delivery can have on the success of live webcasts originating from Microsoft environments. As we mentioned in our first blog today’s pandemic-driven hybrid workforce has widely adopted live video communications to...

By Darian Germain Customers continue to broaden their use of Microsoft Teams, particularly for the video-based, day-to-day collaboration applications that have become the essential backbone linking at-home and in-office employees so they remain engaged and productive. For many large enterprises, however, Teams doesn’t offer the video quality, branding, or scalability...

By Nicole Olsen Sales kick off meetings, or SKOs, play an enormous role in many organizations delivering their strategies for the coming year. An SKO will generate enthusiasm, acknowledge employee contributions for the previous year, and provide employees with the tools and knowledge necessary to hit future organizational goals. And...