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Blog: August 2022
How Video Helped T-Mobile Communicate a Large-scale Merger
Imagine attempting to communicate a merger between two large organizations to an audience of 45,000. Now imagine trying to communicate that message during the start of the COVID-19 pandemic, when the majority of the workforce suddenly found themselves working remotely. That is the exact challenge T-Mobile faced earlier...
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Hybrid Marketing Events: Producing the Perfect Experience For Both On-Line & In Person Audiences
By Darian Germain I was recently asked by a marketing colleague how to go about selecting a software platform for events that will simultaneously support in-person and online audiences. While hybrid events have become commonplace to those of us in the industry, I thought it might be helpful to share...
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