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How Video Helped T-Mobile Communicate a Large-scale Merger
Power Users

  By Nicole Olsen Imagine attempting to communicate a merger between two large organizations to an audience of 45,000. Now imagine trying to communicate that message during the start of the COVID-19 pandemic, when the majority of the workforce suddenly found themselves working remotely. That is the exact challenge T-Mobile...

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Virtual Events and Live Video: MediaPlatform Customer Use Cases
Video Meetings

By Darian Germain While that term may conjure visions of rudimentary 3D renderings and animations, our customers recognize that today’s virtual event is an entirely different thing. Next-gen virtual events take advantage of everything the online experience has to offer –such as imaginative settings, global attendance, and myriad ways to...

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Why Virtual Events are Here to Stay
Video Meetings

By Nicole Olsen Because of the pandemic there have been radical changes to how events are hosted. While event goals remain the same – bringing people together to meet a common objective – how we now run these events has changed. Like almost every other thing we do, events are...

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Enterprise video: Are you using the right solution?
Video Meetings

By Nicole Olsen Corporate communicators have welcomed the increased adoption of video collaboration tools to stay connected with remote workforces over the last year. Platforms such as Zoom, Webex, and Teams have kept employees (and students) around the world engaged and in touch during a time of significant uncertainty. However,...

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When is Live Video Better than Pre-recorded?
Live Webcasting

By Nicole Olsen If you have ever live streamed an event, you know there’s always the chance that something goes awry. The Wi-Fi could cut out, the camera could stop working, or the presenters could forget, or derail from, their script. While odds are that everything will be fine, it’s...

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Industry Perspective from Mike Newman

By Mike Newman Each year, Miriam Webster’s dictionary adds a word-of-the-year.  Not surprisingly, the word for 2020 was “pandemic,” although it should not have surprised anyone if the word had been Zoom – the formerly obscure virtual meeting company that became ubiquitous virtually overnight. For those of us who make our...

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Calculating the Cost of Failed Live Events
Live Webcasting

By Darian Germain In working with customers, we often hear about two common scenarios where companies incur significant (often hidden) costs as a result of a failed live webcast. The first source of costs is the time spent by the event production team in post-mortem meetings trying to diagnose the...

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Choosing the Right Technology For Your Next Town Hall Meeting
CEO Town Halls

  By Darian Germain Throughout the pandemic, employees have had a lot of questions for their leadership. Are we allowed in the office? How long will I have to work from home? Is it safe to return to the office? What is our COVID-19 safety plan? Are we still profitable?...

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5 Ways to Prove that Your Town Hall was a Success
CEO Town Halls

By Nicole Olsen You’ve just completed an amazing town hall. Or so you think. But how do you know for sure if it was successful? Some will base the success of a town hall on how many people attended; but that metric really has nothing to do with the actual...

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