Savvy product marketing teams harness live webcasts as a rapid and cost-effective way to bring their products to market. From sales enablement to customer awareness, live webcasts show, rather than tell, product value with unparalleled effectiveness.
Attract new buyers with pre-launch and launch webinars that identify the problem that your product solves for prospective buyers and then outline precisely how your product solves that problem. Entice them with the chance to see a live demonstration of your product during the webinar. Capture registrations for the live event and host it as a gated asset to continue to drive new interest.
Never assume an existing user is up to speed on your newest products and features! When you have a fantastic new product, design a webinar program exclusively for your customers. Use the occasion to also review the last few releases. Coordinate with your sales team to set specific upsell goals and follow up and track how you've made progress together in reaching the goal.
Make sure your sales team has everything they need to reach your product sales targets. Host an internal launch webinar so they know how you are promoting and through which channels, who the target buyer is, what the competing solutions are, why your product is best/USP, any trials or demo accounts available. Engage sales in driving registrations to your product pre-launch and launch webinars.
Webinars let you capture mindshare from partners who are often barraged by many manufacturers all fighting for the attention of the partner's sales team. Stand out from the crowd using live launch webinars - hosted by your product and sales experts - to fire up the channel so their focus is on your new product. Regionalize and customize live webinars with country-specific marketing and sales promotions.
