Why MediaPlatform? | MediaPlatform
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Why MediaPlatform?

Proven, Reliable Live CEO Town Halls: Live webcasting – it’s what we do better than anyone else for the world’s most demanding and advanced Global 2000 clients. These events must go off without a hitch. And because we know that each network and webcast is different, our experts dissect your network and deploy a video overlay that considers every contingency and assigns detailed failover rules. Our live webcasting dashboard provides real-time intelligence on network performance and viewer Quality of Experience. We simplify video creation so non-technical event admins can bring speakers in using anything from webcams to video-conferencing end-points and bridges. And our engineers are continually innovating, learning and perfecting live webcasting so that our customers all become prolific business broadcasters.

End-to-End Platform: Many companies that started with separate VOD and live platforms are now consolidating. MediaPlatform’s end-to-end approach lets you webcast, capture, transcode, host, deliver and govern all of your video assets within a single platform. As a result, you can centrally schedule, promote and run live webcasts, govern extensive video libraries and manage your video delivery resources. Our approach treats video as just another enterprise application where multi-tenant instances, user roles, and extensive administration rights define the end user experience. Our advanced, API-driven architecture also allows you to embed cloud-scalable video communications into the other applications your company uses every day – from Skype for Business to WebEx, and from SharePoint to Learning Management and Marketing Automation Systems.

Network-Agnostic: MediaPlatform offers a unique, video distribution overlay that abstracts complex network topologies for optimal video delivery regardless of bandwidth, location, device or format. Decades of serving multinational corporations has shown us that no two networks are alike, and that most corporate networks merge multiple technologies. Our success in live webcasting relies on our experience with and ability to support virtually every variant that is the reality of today’s corporate WAN. Our intelligent routing overlay network provides a distribution and failover playlist to ensure your viewers are delighted, regardless of whether they’ve been served by one of our edge caching devices or HTTP caching appliances, over WAN optimization (Blue Coat, Cisco, Exinda, Riverbed, Silverpeak), or using a third-party CDN (Akamai) or peering (Hive, Kollective, Ramp) solution.

Actionable Analytics: Our Analytics Platform gives unparalleled insights into your enterprise video, from live event and network performance to portal usage. During live events, our real-time dashboard lets producers monitor viewers’ quality of experience and drill down to each user to diagnose and resolve issues. IT teams can monitor network performance and drill down into subnets showing excessive buffering, failover or load times and, if necessary, reroute streams using MediaPlatform’s SmartPath network overlay technology. System admins can gain insights into audience sentiment during events by monitoring feedback, polls, testing and Q&A. For VOD assets, analytics in the MediaPlatform portal track individual viewers per title for compliance and audits, most popular assets for analysis in developing future content, and viewer characteristics such as device and geography.

Customer Success Obsession: Our customers have told us that we are the industry’s best partner, and that we need to talk more about it. From project scoping to implementation, support and upgrades and every day in between, our customers know that their success is all we care about. We understand how visible live webcasts are, so we obsess about ensuring that each one is a professional coup. Our service orientation begins with implementation, and extends through our world-class service and support focus, including white glove live event services for the most high-profile live webcasts. It’s why we have a 98% renewal rate from companies that have done some of the world’s largest live broadcasts (50,000+).

Deployment Flexibility: In a SaaS world where vendors are trying to make every customer look the same, MediaPlatform recognizes that no two customers or networks are identical or static. We don’t push our customers into pricing models that don’t make sense, network upgrades they don’t need, or expensive proprietary caching networks that they don’t want. Our modular design lets you start with a modest live webcasting deployment that you can add our VOD portal, video network overlay, edge devices, SIP gateway and video analytics platform as your success, and confidence, grows. Our solution is available as a cloud, on-premises or hybrid deployment. We’re also technology agnostic, adding complementary functionality to both Microsoft and Cisco environments, such as mass audience live broadcasting from Skype for Business, surfacing video through SharePoint, bringing video distribution to Stream and using any Cisco endpoint as a live webcasting source.

Acknowledged Leadership

MediaPlatform is a “Leader” according to the top analysts in the business:

  • Gartner – Leader Magic Quadrant for Enterprise Video Content Management
  • Forrester – Leader, The Forrester Wave™: Enterprise Video Platforms and Webcasting
  • Frost and Sullivan – Leader, Enterprise Video Platforms for On-Demand and Webcasting