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Blog: February 2021

How Video Helped T-Mobile Communicate a Large-scale Merger
Power Users

  By Nicole Olsen Imagine attempting to communicate a merger between two large organizations to an audience of 45,000. Now imagine trying to communicate that message during the start of the COVID-19 pandemic, when the majority of the workforce suddenly found themselves working remotely. That is the exact challenge T-Mobile...

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When is Live Video Better than Pre-recorded?
Live Webcasting

By Nicole Olsen If you have ever live streamed an event, you know there’s always the chance that something goes awry. The Wi-Fi could cut out, the camera could stop working, or the presenters could forget, or derail from, their script. While odds are that everything will be fine, it’s...

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Industry Perspective from Mike Newman

By Mike Newman Each year, Miriam Webster’s dictionary adds a word-of-the-year.  Not surprisingly, the word for 2020 was “pandemic,” although it should not have surprised anyone if the word had been Zoom – the formerly obscure virtual meeting company that became ubiquitous virtually overnight. For those of us who make our...

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