Becoming a transparent business isn’t just a suggestion, it’s now a necessity. The benefits of a transparent business include stronger innovation for product development, increased employee engagement, a loyal and motivated staff, and a positive impact to your bottom line.
To achieve this level of transparency, many progressive organizations around the world are embracing internal social tools to help become more transparent.
Outdated e-mail and web conferencing technologies are paving the way for chat, video, and social collaboration tools. People now need communication that is in real time and highly interactive.
Over a wild four days of non-stop collegiate hoops action last week, the 1st two rounds of the annual NCAA Basketball Tournament took place. Within hours of the tournament getting underway, the “brackets” of thousands and thousands of engaged fans had already been busted, as lower-seeded longshots such as UAB and Georgia St. knocked off much more highly regarded powerhouses like Iowa St. and Baylor. Days later, the 1st of four #1 seeds went down, as N.C. State upended Villanova and then always competitive (but much lower seeded) Michigan St. Spartans sent home the #2 seed Virginia Cavaliers.
A trending concept in the world of enterprise sales is that of “sales enablement”. The origins of the term Sales Enablement appear to date back to April of 2010 according to Google Trends, when the term first started registering measurable search traffic volume on a regular basis.
The benefits of an enterprise video platform extend far beyond marketing and sales. Savvy companies are beginning to rely on it for employee collaboration. And the reasons why aren’t hard to argue with. Here are seven ways video can help with internal employee collaboration:
MediaPlatform, Inc., the leading enterprise video solution, today announced that it has been recognized by Forrester Research, Inc. as a Leader in the report, The Forrester Wave™: Enterprise Video Platforms and Webcasting, Q1 2015.
Sales is a demanding profession that requires ongoing sales rep training. Not only must sales representatives be well-versed in the art of selling, they must thoroughly understand your company’s branding, products, and services as well as the problems your target customers have that your solutions help to solve. Sales is also a profession that tends to have a great deal of turnover due to the nature of the job. Video is a fantastic mechanism for sales rep training and improving performance.
As you likely know, internal training is essential to the long-term health of your organization and the professional development and morale of your team. Video content allows you to get the most out of your training investments, and it is extremely effective. Not only can you present live training webcasts to geographically diverse employees, you can also make those video training sessions available after the fact for on-demand training.
Sales enablement has evolved in recent years, and it has become critical to the bottom line. At the same time, new business communications tools have evolved — two of which are ideal for fostering sales enablement.
Video marketing is a popular choice for organizations of all sizes. It’s accessible, effective, and relatively easy to share online. However, it’s also difficult for organizations to be heard amongst “all the noise,” and many online video campaigns fail to attract an audience. Despite the challenges, many organizations successfully use video content to drive business for sales teams. According to research conducted by Aberdeen Group (1), “best-in-class companies” (top 20 percent of performers in several categories defined by Aberdeen) outperform others in video conversions by a huge margin.