Category

Sales Enablement

Video Webcasting

How an Enterprise Video Platform Builds Transparency, Loyalty, and Engagement

By | CEO Town Hall, Corporate Communications, Marketing, MediaPlatform Blog, Sales Enablement, Training

Becoming a transparent business isn’t just a suggestion, it’s now a necessity. The benefits of a transparent business include stronger innovation for product development, increased employee engagement, a loyal and motivated staff, and a positive impact to your bottom line.

To achieve this level of transparency, many progressive organizations around the world are embracing internal social tools to help become more transparent.

Outdated e-mail and web conferencing technologies are paving the way for chat, video, and social collaboration tools. People now need communication that is in real time and highly interactive.

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Survive and Advance: Improve Sales & Marketing with Webcasting

By | CEO Town Hall, Corporate Communications, Marketing, MediaPlatform Blog, Sales Enablement, Training

Over a wild four days of non-stop collegiate hoops action last week, the 1st two rounds of the annual NCAA Basketball Tournament took place. Within hours of the tournament getting underway, the “brackets” of thousands and thousands of engaged fans had already been busted, as lower-seeded longshots such as UAB and Georgia St. knocked off much more highly regarded powerhouses like Iowa St. and Baylor. Days later, the 1st of four #1 seeds went down, as N.C. State upended Villanova and then always competitive (but much lower seeded) Michigan St. Spartans sent home the #2 seed Virginia Cavaliers.

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sales rep training

How to Improve Sales Rep Training with Video

By | MediaPlatform Blog, Sales Enablement, Training

Sales is a demanding profession that requires ongoing sales rep training. Not only must sales representatives be well-versed in the art of selling, they must thoroughly understand your company’s branding, products, and services as well as the problems your target customers have that your solutions help to solve. Sales is also a profession that tends to have a great deal of turnover due to the nature of the job. Video is a fantastic mechanism for sales rep training and improving performance.

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Video Production Crew

Getting Started with Video for Internal Training

By | MediaPlatform Blog, Sales Enablement, Training

As you likely know, internal training is essential to the long-term health of your organization and the professional development and morale of your team. Video content allows you to get the most out of your training investments, and it is extremely effective. Not only can you present live training webcasts to geographically diverse employees, you can also make those video training sessions available after the fact for on-demand training.

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How Video Content is Driving Business for Sales Teams

By | MediaPlatform Blog, Sales Enablement

Video marketing is a popular choice for organizations of all sizes. It’s accessible, effective, and relatively easy to share online. However, it’s also difficult for organizations to be heard amongst “all the noise,” and many online video campaigns fail to attract an audience. Despite the challenges, many organizations successfully use video content to drive business for sales teams. According to research conducted by Aberdeen Group (1), “best-in-class companies” (top 20 percent of performers in several categories defined by Aberdeen) outperform others in video conversions by a huge margin.

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