Video Webcasting

How an Enterprise Video Platform Builds Transparency, Loyalty, and Engagement

By | CEO Town Hall, Corporate Communications, Marketing, MediaPlatform Blog, Sales Enablement, Training

Becoming a transparent business isn’t just a suggestion, it’s now a necessity. The benefits of a transparent business include stronger innovation for product development, increased employee engagement, a loyal and motivated staff, and a positive impact to your bottom line.

To achieve this level of transparency, many progressive organizations around the world are embracing internal social tools to help become more transparent.

Outdated e-mail and web conferencing technologies are paving the way for chat, video, and social collaboration tools. People now need communication that is in real time and highly interactive.

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It’s Not Too Late to Make your Business Social!

By | CEO Town Hall, Collaboration, Corporate Communications, Marketing, MediaPlatform Blog

From intranets to wikis, to instant messaging platforms to talent management software, more businesses are building a work environment where employee interaction is mediated by technology, rather than in person. The reason? To make workplaces more social, which in turn leads to increased productivity.

Some companies fear that they’ve missed the boat, and that it’s too late to go social. Or that it is impossible to get everyone on board. But this isn’t true! By following a few steps you can slowly transform your workplace into a social environment. Here are a few tips:

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6 Ways Marketing Professionals Use Video

By | Corporate Communications, Marketing, MediaPlatform Blog

With an estimated 70% of marketers using video, It’s no surprise that 2015 has been called the year of the video. As brands find new and interactive ways to reach new prospects, video stands out among other mediums. Why? It’s engaging, it’s interactive, and it’s easy to use.
In less than 30 seconds, customers can learn everything they need to know before taking the next step. And thanks to the evolution of enterprise video platforms, it’s now easier than ever to create video without a lot of cost. Today’s technology allows users to easily create and upload videos, manage video channels, and interact with prospects through polls and surveys.
Videos provide the perfect complement to online marketing. Here’s six ways to incorporate video into your marketing strategy:

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Tips for a Stress Free Webcasting Experience

By | CEO Town Hall, Corporate Communications, Marketing, MediaPlatform Blog

Webcasting is an increasingly popular way of communicating to a targeted audience. If you are new to webcasting, or uncertain of what it really is, it is an online event which uses audio, video, and other interactive tools to allow the presenter and audience to communicate throughout the presentation.

A webcast can be delivered in real-time or on-demand for viewing at a later date. But it is often the live presentation that causes the most anxiety and stress. Since webcasting is 90% dependent on technology, it can be a little scary when things don’t go exactly as planned.

The good news is that it doesn’t have to be that way. When you have the right tools, tips, and support, webcasting can be an enjoyable and successful experience. Here are a few tips to ensure your webcast is stress-free:

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How Secure is Your Video Content?

By | Corporate Communications, Marketing, MediaPlatform Blog

One of the most important concerns when adopting enterprise video technology revolves around the security of the platform. And with good reason too! Suffering a security breach can cause irreparable harm to both your business and your customers.

But depending on your role, you might not always consider why security is crucial. Especially if you are an internal communicator, where your first priority is likely the functionality and feature set of the technology. However once IT gets involved (and they likely should) you are going to need to answer questions related to the security of the enterprise video platform.

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10 Questions to Ask when Selecting an Enterprise YouTube:

By | CEO Town Hall, Collaboration, Corporate Communications, Marketing, MediaPlatform Blog

Enterprise YouTubes have come a long way in the last ten years. However many companies are still hesitant to adopt this video technology. This is partly because a lot of us don’t understand what an enterprise YouTube is, or what business challenges it can solve.

There are lots of technologies that allow us to upload and share video, but they don’t always have the feature set of a dedicated solution. Only a dedicated platform can help you and your company realize the full benefits of video in the enterprise.

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Collaboration Challenges Video Can Solve (Part One)

By | Collaboration, Corporate Communications, Marketing, MediaPlatform Blog

Despite our increasing reliance on social technology in our personal lives, a lot of us have been hesitant to adopt it in the workplace.

This is partly because original social technology tools took employees away from the work they needed to get done. However today’s social enterprise technology is completely the opposite. . It’s now all about creating resources, tools, and connections for employees to be collaborative and productive. It’s also about ensuring the entire company is aware of the overall goals and objectives.

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Four Employee Insights an Enterprise YouTube Reveals

By | CEO Town Hall, Corporate Communications, Marketing, MediaPlatform Blog, Training

Technology has provided us with insights into some of the most complex business problems. For example, a customer relationship management tool can tell us about our customers and our sales opportunities. Then there is marketing automation software which can reveal where potential prospects are in the buying cycle. But what about technology that can provide us insight of our own employees?

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