Successful Companies Use Video for Corporate Communications

Companies that invest in interactivity tools, such as internal video, create a richer culture for employees and their brand. The reason is simple. Interaction between colleagues, both in the office and remote, builds transparency and heightens engagement with an organization.

In fact, a recent study by the University of Michigan examined communication media that formed the highest levels of trust for users. While in-person communication was the hands-down victor, video was a natural second choice. In today’s dispersed workforce, while in-person collaboration isn’t always realistic, investing in a video communication platform is a proven necessary business decision.

Video can help steer business results quickly and effectively. The key is to understand the impact of enterprise video on your company’s infrastructure and to develop a strategy for using it well. According to Forbes, “not having a video strategy for 2017 is like not having a digital strategy in 2000.” Additional analysis from Polycom and Redshift Research reveals that 76 percent of people currently use video solutions at work.

Convincing your leadership team to invest in the technology may be easier than you think, once leaders are aware of the benefits of investing in a platform that meets business needs and long-term organizational goals.

On-boarding enterprise video to your company’s communication arsenal can be broken down into three milestones:

Understand the communication needs of your organization
Possessing the correct communication portals to encourage engagement and interactivity levels boils down to how your employees engage naturally. Do employees collaborate with remote team members on a regular basis? Are they tasked with in-person training? Are the executives at your company traveling to speak with employees? If answers are in the affirmative, video can help enhance communications and reduce travel costs.