Becoming a transparent business isn’t just a suggestion, it’s now a necessity. The benefits of a transparent business include stronger innovation for product development, increased employee engagement, a loyal and motivated staff, and a positive impact to your bottom line.
To achieve this level of transparency, many progressive organizations around the world are embracing internal social tools to help become more transparent.
Outdated e-mail and web conferencing technologies are paving the way for chat, video, and social collaboration tools. People now need communication that is in real time and highly interactive.
From intranets to wikis, to instant messaging platforms to talent management software, more businesses are building a work environment where employee interaction is mediated by technology, rather than in person. The reason? To make workplaces more social, which in turn leads to increased productivity.
Some companies fear that they’ve missed the boat, and that it’s too late to go social. Or that it is impossible to get everyone on board. But this isn’t true! By following a few steps you can slowly transform your workplace into a social environment. Here are a few tips:
With an estimated 70% of marketers using video, It’s no surprise that 2015 has been called the year of the video. As brands find new and interactive ways to reach new prospects, video stands out among other mediums. Why? It’s engaging, it’s interactive, and it’s easy to use.
In less than 30 seconds, customers can learn everything they need to know before taking the next step. And thanks to the evolution of enterprise video platforms, it’s now easier than ever to create video without a lot of cost. Today’s technology allows users to easily create and upload videos, manage video channels, and interact with prospects through polls and surveys.
Videos provide the perfect complement to online marketing. Here’s six ways to incorporate video into your marketing strategy:
Webcasting is an increasingly popular way of communicating to a targeted audience. If you are new to webcasting, or uncertain of what it really is, it is an online event which uses audio, video, and other interactive tools to allow the presenter and audience to communicate throughout the presentation.
A webcast can be delivered in real-time or on-demand for viewing at a later date. But it is often the live presentation that causes the most anxiety and stress. Since webcasting is 90% dependent on technology, it can be a little scary when things don’t go exactly as planned.
The good news is that it doesn’t have to be that way. When you have the right tools, tips, and support, webcasting can be an enjoyable and successful experience. Here are a few tips to ensure your webcast is stress-free:
You did it. You finally selected an enterprise video platform. All the hard work is done right? Well, not exactly.
If you are an internal communications professional it might be easy to forget that there are a few things that need to be in place for your deployment. Like optimizing your network so everything runs smoothly.
Don’t worry, it’s not that difficult. Here are a few tips to ensure you never have to second guess your enterprise video technology decision.
Keeping everyone connected and engaged can be tough work for government organizations. Unlike many traditional businesses, government institutions tend to be decentralized with many employees working outside of the office.
There are also usually many external contributors ranging from external members on boards and committees, to associated services like police and fire, to outside city workers. Many of these employees lack government email addresses or direct access to a computer.
To effectively unite and engage all government workers it’s important to invest in the right enterprise collaboration technology. An enterprise video platform is quickly becoming the tool of choice for many government organizations. Here’s why:
One of the most important concerns when adopting enterprise video technology revolves around the security of the platform. And with good reason too! Suffering a security breach can cause irreparable harm to both your business and your customers.
But depending on your role, you might not always consider why security is crucial. Especially if you are an internal communicator, where your first priority is likely the functionality and feature set of the technology. However once IT gets involved (and they likely should) you are going to need to answer questions related to the security of the enterprise video platform.
Enterprise YouTubes have come a long way in the last ten years. However many companies are still hesitant to adopt this video technology. This is partly because a lot of us don’t understand what an enterprise YouTube is, or what business challenges it can solve.
There are lots of technologies that allow us to upload and share video, but they don’t always have the feature set of a dedicated solution. Only a dedicated platform can help you and your company realize the full benefits of video in the enterprise.
Adopting new enterprise technology can be a scary thing.
We can’t always predict right away how the benefits will play out. Or we worry that we are throwing money down the drain. And we never know if the technology will be around long enough to justify the expense.
Of course the opposite of all of this is to stay status quo and continuing running our business how we’ve always ran it. But that’s not a solution either. The ramifications of not adopting technology and holding onto legacy cultures can leave us stuck in the past.