The Do’s and Don’t of Corporate Event Broadcasting

As many of you are experiencing, there has been a significant shift in how employees want/demand to be communicated to within the corporate environment. No longer is it enough to send out a memo or an email outlining what is happening in the company in the coming quarter.

Instead, employees are needing a more authentic and intimate connection with their leadership. That kind of connection gives today’s corporate employee a sense of belonging, and subsequently a sense of trust that their leadership is worth following. The key to achieving this objective of more authentic and intimate connection is the use of live streaming video. What was once the domain of elite marketing teams is now becoming the norm in terms of communicating successfully within an organization. 

Delivery of corporate events via live video allows everyone within an organization regardless of where they are on the globe access to the most current information set. This of course ensures that everyone in the company is on the same page at all times.

Whether you are new to live streaming events or whether you are a veteran, there are many things you can do to improve the experience of your attendees. Here are some do’s and don’ts of corporate event broadcasting:

Don’t do it alone.

Do enlist a team to help you.

Even the most sophisticated video streaming technology benefits from the help of others. For example, if you are hosting a large meeting where employees are submitting multiple questions, you want to ensure they can easily get them answered. Have a team of experts on standby to answer questions that are submitted. Or, if you are using multiple cameras to stream, make sure that you do a test run to ensure that your angles are right, and that all of the cameras are working. It might seem rather obvious, but you really don’t want your speakers accidentally speaking into the wrong camera, or hiding in the shadows.

Don’t make it a one-time event.

Do make broadcasting corporate events a habit.

A lot of organizations assume only certain type of meetings should be broadcast, but there are many scenarios where a meeting could be broadcast throughout your organization. In addition to a town hall meeting, consider broadcasting weekly executive updates, or information on employee events. It’s also important to communicate important change within your organization which may be as a result of a merger or acquisition, or a recent unexpected change.

Don’t stress about security.

Do take advantage of security settings.

Today’s video platforms make it simple to enable access to the audience of your choice. With robust permission settings you can be sure that the right teams and employees have access to the right content.

Don’t limit communication.

Do encourage questions.

One of the best features of live streaming events is the ability for employees to get involved in this discussion. CEO town hall meetings in particular are dependant on the feedback and participation of employees company wide. You can also ensure discussion continues long after an event by encouraging comments on a video once it’s been posted. You can also create discussion by launching polls within your live broadcast.

Don’t assume the work is done after the meeting is over.

Do share it with others, and post to a central channel.

When an event is over it can be easy to pat yourself on the back and assume all the work is done. However there are plenty of opportunities to extend the reach of your corporate event. The easiest way to do this is to post your recorded event to a central location for employees to access. One added to a central portal employees can view, comment, and share easily with other employees.

Broadcasting an event in real-time can be a little nerve wracking if you have never done it before. But the business benefits are well worth it and almost any issues can be avoided when the right steps are followed.

 

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