MediaPlatform Whitepapers
Improve Employee Engagement with Employee Generated Content
How do you keep employees in the loop when the home office is in Kansas, but a huge segment of the team is in Bangalore? Corporate video has been used to connect employees, clients and stakeholders, for some time, but to employ a 20th-century format, in which static content is generated and produced at the executive level, would be to miss out on the enormous benefits and potential for higher engagement to be found in Employee Generated Content or EGC.
Webcasting vs. Webconferencing
These two technologies seem fundamentally similar, but they actually serve quite different needs. Web conferencing uses software that enables groups of people to meet online in a collaborative setting, whereas webcasting is meant for rich media presentation to an online audience. Essentially, Web conferencing is for meetings while webcasting tools are for events.
Managing Security in Enterprise Video
Use of online video is increasing in the enterprise. Whether it is used for training, internal communication, or external-facing presentations, video is now a permanent fixture of the corporate information technology landscape. As such, video should be viewed as an information asset subject to security policies. Placing video into the corporate infosec program, however, has its challenges.
The Changing Landscape of Video Delivery in the Enterprise
In this whitepaper for IT professionals and other decision makers, official Adobe Community Professional Lisa Larson-Kelley discusses new technologies and solutions that can help you deliver richer interactive video content while actually reducing costs. You’ll see how you can use your existing infrastructure to deliver full featured, cost-effective streaming across your entire organization — without the complexity you may have encountered in the past.
The Business Case for Event Webcasting
Webcasting is far more than just putting video on the web. Corporate webcasting is a process of making business presentations come alive to a web audience using specialized software tools that combine video, PowerPoint, Q&A, and other interactive features.
Multicast Fusion on the Adobe® Flash® Platform
In the spring of 2010, MediaPlatform worked closely with Adobe to implement the first real world test of Flash multicasting using Flash Media Server 4 (FMS 4) and our own WebCaster enterprise webcasting tool. For this process, we developed the world’s first hybrid multicast enabled Flash player. We chose to test our game-changing product at the site of a long-time client, a Fortune 500 company with the kind of massive, global network infrastructure that made the process challenging but exactly the type of real world scenario we and Adobe wanted.
Webcasting Productions Best Practices Guide
Webcasting is a unique and powerful way to reach large audiences with high impact, rich-media presentations. Producing even a simple webcast however, can be a challenging endeavor. Webcasting tools enable a webcast producer to create the best possible event, but the technology is only part of the overall webcasting equation.
Building Consensus on Enterprise Video
The use of online video in the enterprise environment has reached an inflection point. It’s no longer an optional or “nice to have” feature of corporate life. It’s a key ingredient of communication, training, collaboration, and management. This development is not necessarily viewed as good news by everyone involved in the delivery of video in the enterprise, however.
Finding the Empowering Balance in Webcasting
As the art of webcasting grows more sophisticated, expectations for online presentations from both audience members and executive presenters grow more demanding. If you’re responsible for online presentations, these expectations may be causing you some challenges.
Will Video Require a Huge Increase in Network Capacity?
Video is taking over your network. As a network professional, you’re probably already aware of the steady growth of video being used in the corporate environment. According to Gartner analysts, here are some significant facts about enterprise video:
- 30 percent of data traffic on typical corporate networks is comprised of video communication
- By next year, video could comprise 40 percent of all data traffic
- In order manage that amount of data traffic, organizations will have to boost the capacity of their networks 100Xs
Solving the Video Content Conundrum
This white paper aims to address the challenges organizations face when trying to find a viable solution to manage their online video content and offers MediaPlatform’s PrimeTime as a logical answer to this conundrum.
Choosing the Right Encoding Method
To deliver live video to your audience using Adobe® Flash® streaming technology, that video must be encoded into a compressed format, such as H.264 or VP6 1. The encoding is necessary so that the video can be viewed by remote audience members in video players such as Adobe’s Flash Player.
The Video Webinar
The webinar remains a remarkably effective way to connect with potential clients and other audiences. However, the newness of the concept has worn off and audiences are now expecting a higher level of engagement in the experience. To make the connection with your audience and keep them tuned in, you will need more than just a great topic and well-presented content.
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