MediaPlatform Blog

Viral Video Prankvertising for Halloween by an Automotive Giant

Viral Video Prankvertising for Halloween by an Automotive Giant

For a little end-of-the-month fun before the weekend, let’s look at how a Big 3 auto maker used some creative and fun video content to create a viral video sensation leading up to Halloween. With over 1.1 million views on YouTube in just 10 days (as of October 27th), Ford’s “Spooky Carwash” has set the internet abuzz with articles about the prank featured on dozens of local news websites, on major blogs like Mashable, and even internationally in UK newspapers.

Read More

8 Content Ideas for Your Next Corporate Video

8 Content Ideas for Your Next Corporate Video

You couldn’t wait to get your hands on an enterprise YouTube, yet now that you have one you don’t know where to start. Even worse, you are terrified your original content ideas just aren’t interesting enough to engage your colleagues. Content doesn’t need to be dull and boring. Here are a few ideas to help you create dynamic videos that will leave you loving your enterprise YouTube:

Read More

Captioning and Multi-Language Support in Enterprise Video Platforms

Captioning and Multi-Language Support in Enterprise Video Platforms

As modern business and the economy gradually shifts to a truly global dynamic, increasing numbers of multi-national companies are recognizing the importance of internal communications and collaboration between employees spread throughout countries and continents around the world. Online video, through both live webcasts and archived on-demand video content, is an extremely effective tool for training, communications, collaboration and much more. However, the impact of a CEO Town Hall broadcast in English may not be as significant in China if 70% of the company workforce in that country speaks Mandarin Chinese only.

Read More

Video & Social’s Ability to Foster Skills Development in the Enterprise

Video & Social’s Ability to Foster Skills Development in the Enterprise

In a December 2013 study by the Aberdeen Group titled, Enterprise Social Collaboration: What’s HR Got to Do With It?, the following conclusion was made: “HR leaders need to understand the power of enterprise social collaboration (ESC) tools, and the role it can play in finding, onboarding, developing, and retaining critical talent”.

Read More

How to Deliver an Amazing Video Webinar

How to Deliver an Amazing Video Webinar

With webinars becoming a critical part to every marketer’s content strategy, it’s no surprise that there are a lot of resources out there on how to maximize their effectiveness. Unfortunately, the focus often seems to be on marketing side--things like email campaigns, landing pages, invites, and post webinar follow up. Not that these elements aren’t important, but they ignore one obvious component--the actual presentation.

Read More

Social Synergy: Exploring the Integration of MediaPlatform and Yammer

Social Synergy: Exploring the Integration of MediaPlatform and Yammer

In May of this year, MediaPlatform announced the integration of its video content management solution with Yammer. As a platform that is compatible with the increasingly popular Microsoft Office365 solutions, the integration of Yammer allows MediaPlatform PrimeTime to act as a Corporate YouTube with Yammer’s Corporate Facebook.

Read More