MediaPlatform Blog

Positive ROI from Internal Video Communications: ServiceNow

Positive ROI from Internal Video Communications: ServiceNow

ROI is a popular topic for just about every organization. The ability to show measurable return on investment from a particular activity or initiative is always desirable. One company that is achieving a positive ROI from its use of internal video is ServiceNow. ServiceNow is a provider of IT service management software. They have over 2500 employees scattered across North America, Europe, and Asia, and they've been experiencing some pretty impressive growth. Just between 2012 and 2013 alone, the number of employees at ServiceNow grew by an impressive 57%.

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MediaPlatform Recognized as the Top Cloud Webcasting/Presentation Solution

LOS ANGELES, CA - November 20, 2014 - MediaPlatform, Inc. (www.mediaplatform.com), the leading enterprise video platform, today announced that its enterprise webcasting product WebCaster is the winner of the Streaming Media Readers’ Choice award as the Top Cloud Webcasting/Presentation Solution.

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MediaPlatform Recognized as the Top Cloud Webcasting/Presentation Solution

MediaPlatform Recognized as the Top Cloud Webcasting/Presentation Solution

MediaPlatform WebCaster gives organizations the ability to produce, distribute and monitor deeply interactive live and on-demand rich media webcasts with presenters in one or multiple locations. Reach audiences in excess of hundreds of thousands of live concurrent viewers on desktop, tablet or smartphone with presentations that feature live and pre-recorded video, PowerPoint slides, surveys, polls, Q&A, chat and more. MediaPlatform supports pure cloud, hybrid cloud and on-premises deployments of WebCaster and it is fully integrated with the MediaPlatform enterprise YouTube PrimeTime.

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Why Employees Should Watch Videos at Work

Why Employees Should Watch Videos at Work

In 2012 American retailer J.C. Penney made news when it was revealed that their employees watched an estimated five million YouTube videos in January while on the job. It was not exactly the information the then struggling retailer wanted to hear. Their CEO at the time was less than impressed and went as far as to call the culture “pathetic.” Over 1500 employees were subsequently laid off. Were these employees really just a bunch of slackers? Or did J.C. Penney fail to capitalize on an opportunity, and medium, to engage their employees?

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Employee Engagement in Action through Video: Illumina

Employee Engagement in Action through Video: Illumina

Today video consumption is on a rapid growth trajectory, in large part because it is so visually convenient, and because it is a condensed way to consume lots of information. In the corporate world, memos and communications that come from the leadership level can sometimes come across to employees as mushy or over-cooked with jargon. With video, there is a level of trust as you can see the words coming directly from the CEO’s mouth.

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How Video is Disrupting HR Technology

How Video is Disrupting HR Technology

Forbes published an article about the top ten disruptions in HR technology, one of which was video. According to the article, the human resources systems of the future have moved away from being systems of record to being "systems of engagement."

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