MediaPlatform Blog

MediaPlatform in Action: The Pharmaceutical Industry

MediaPlatform in Action: The Pharmaceutical Industry

Based in New York, the Curry Rockefeller Group produces medical educational content for pharmaceutical clients of all sizes around the world. Focused on thought leadership content, Curry Rockefeller Group partners with subject matter experts in a given medical field to present best-in-class medical education.

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Understanding Enterprise Content Delivery Networks

Understanding Enterprise Content Delivery Networks

Computer networks are fairly efficient at delivering text-based content. However, they're not inherently designed for the optimal delivery of more demanding forms of content such as video content. Enterprises that rely heavily on video for corporate collaboration, training, and communication need enterprise networks capable of delivering streaming video content without adversely affecting corporate networks. In other words, they need an eCDN (enterprise content delivery network).

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Why Successful Companies use Webinars for Lead Generation?

Why Successful Companies use Webinars for Lead Generation?

Successful companies realize that in order to continue to grow and thrive, they need a constant supply of quality leads. While there are many forms of lead generation, webinars have become a particularly effective method. What are they and why do they work so well?

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Benefits of CEO Town Halls & Best Practices for Running Them

Benefits of CEO Town Halls & Best Practices for Running Them

If you think you're tired of holding boring meetings, your team is even more weary of attending them. A more engaging alternative is to hold periodic CEO "Town Halls." CEO town hall meetings are company-wide meetings led by the CEO. They typically include an open agenda where employees may ask questions. Some town hall meetings include a training element.

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How Video Accommodates All Learning Styles

How Video Accommodates All Learning Styles

How many times have you sat in a two-hour meeting only to realize after that you don’t recall anything that was discussed? Sure maybe it was because you actually weren’t paying attention, but have you ever thought about ‘why’ you weren’t paying attention? It’s possible it’s because the content was dull, but chances are you failed to comprehend the material because you are not an auditory learner.

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Smart Companies use Video for Employee Training & Development

Smart Companies use Video for Employee Training & Development

Did you know that 59 percent of all "best in class" organizations are using some form of video content? How are they using it and why? According to a study by Aberdeen Group, those that use video content reach organizational goals, have more engaged employees, and fill their open positions at a higher rate than those that don't use video content.

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