White Paper: Webcasting vs. Web Conferencing

Webcast or Web Conference?

Have you ever felt like you were using the wrong technology or tool to create an online event? As a media producer, there are a lot options to choose from, and it can be a little daunting to know which webcasting or web conferencing services and solutions would be the best fit for your event.

WebEx or GoToMeeting would be ideal if you needed to utilize a web conferencing service, whereas an enterprise live streaming platform would be great for a large-scale webcast. To put it simply, audio and web conferencing services are for interactive meetings, and webcasting platforms are most appropriate when attempting to reach the global workforce. One technology may not necessarily be better than the other, but they do serve very different needs.