White Paper: Webcasting vs. Web Conferencing

Webcast or Web Conference?

Have you ever felt like you were using the wrong technology or tool to create an online event? As a media producer, there are a lot options to choose from, and it can be a little daunting to know which webcasting or web conferencing services and solutions would be the best fit for your event.

WebEx or GoToMeeting would be ideal if you needed to utilize a web conferencing service whereas a solution like MediaPlatform WebCaster would be great for a bigger scale webcast. To put it simply, an audio and web conferencing service is for interactive meetings, whereas webcasting is for more large-scale presentations to an audience. One technology may not necessarily be better than the other, but they do serve very different needs.