MediaPlatform Adds Pay-Per-View to Webcasting Platform

Also Partners with CaptionIT and Chatroll for Closed Captioning and
Private Messaging During Cloud-based Webcasts

BEVERLY HILLS, Calif.—June 15, 2011—MediaPlatform, the provider of cloud-based webcasting and media management software, today announced the addition of several new features to its WebCaster platform, including pay-per-view through PayPal. This will enable associations and learning institutions to drive additional revenue from online courses or conferences when individuals cannot travel to them. MediaPlatform has also partnered with CaptionIT for live or on-demand closed captioning; and Chatroll, for private and public messaging within the webcast.

“Different industries demand different features when producing webcasting events, and MediaPlatform strives to meet all of their requirements in an easy-to-use, brandable and scalable platform,” said Greg Pulier, president, MediaPlatform. “Associations and learning institutions, for example, all need pay-per-view functionality to monetize their individual courses; government organizations and associations require closed captioning for the hearing impaired; and the increase in social media and demand for more engaging webcast experiences has made private chat within webcasts a ‘must-have’ for almost everyone. They asked; we provided.”

Partners Bring Closed-Captioning/Private Chat
Closed captioning typically shows a transcription of the audio portion of a program as it occurs. To offer this functionality during a WebCaster event, MediaPlatform teamed with Caption IT, LLC, a full service agency offering real-time, offline and post-production captioning. The company has national and state certified captioners and staff located across the nation, in all time zones, to best meet their clients’ needs.

“Many government regulations require closed captioning to meet the needs of millions of Americans with varying levels of hearing impairment,” said Maureen DeRuyter, chief executive officer, Caption IT. “We know how important accurate captioning is for these individuals and strive for perfection in all aspects of our services. Providing these services for MediaPlatform’s clients will open the door for the company with organizations that could not have used WebCaster without closed captioning.”

MediaPlatform’s private chat capabilities come from Chatroll, a provider of cross-platform, real-time interactive solutions that allow audiences to engage each other, and those producing the webcast, by privately or publicly commenting or asking questions.

“Chatroll’s goal is to reach and engage audiences with live interactive events,” said Arlen Panchoo, director, business development, Chatroll. “Adding private chat capabilities to MediaPlatform’s Webcaster is a highly effective way to actively attract more people to events and deliver a more social and engaging event experience.”

More on WebCaster
MediaPlatform’s WebCaster software—available in browser-based and on-premises options—enables enterprises and digital media producers to produce, broadly distribute and monitor deeply interactive live and on-demand webcasts that feature streaming video, PowerPoint® slides, audio, surveys, polls and screen demoing. WebCaster supports multicast fusion on the Adobe Flash® platform with the world’s first Open Source Media Framework (OSMF) multicast player.

About MediaPlatform, Inc.
MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers. MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications and training. The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long term archive value from their investment in media content.

www.mediaplatform.com / www.twitter.com/webcaster

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