IVT Becomes MediaPlatform, Inc.

LOS ANGELES, CA – May 10, 2010 – IVT today announced that it is adopting a new name, MediaPlatform, Inc., in recognition of the way its industry-leading webcasting and media management solutions are being used in the marketplace. Though IVT is best known for webcasting software, in the last two years the company has transformed itself into a provider of a cloud-based platform for media solutions. The platform is in use with clients that range from Fortune 500 companies to digital media producers.

“Our clients require far more than just a webcasting solution,” said Jim McGovern, Chief Executive Officer of MediaPlatform. “Their businesses demand that they be dynamic in their use of rich media and able to integrate media production and archiving systems into any number of related solutions. Our offerings have evolved to satisfy these needs.”

MediaPlatform’s products were designed from the ground up for customization, application development, and streamlined integration with other systems. Using Web services, MediaPlatform is able to extend the functionality of its webcasting and media management tools to virtually any other application in the world, whether it is on-premise, in the cloud, or a hybrid. Built-in LDAP integration assures seamless user authentication across multiple system components. The company’s change of name reflects the fact that these capabilities have been broadly adopted by MediaPlatform’s clientele.

“IVT is among the group of companies that pioneered the development of platforms that elegantly integrate audio, video, PowerPoint slides and a range of other communications applications into a single interface,” said Steven Vonder Haar, research director with Interactive Media Strategies. “The move to a Web services model reflects the continued evolution of this market to make these capabilities available – and viable – for a broader set of corporate customers than ever before.”

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