Improving Employee Engagement with Interactive Video Broadcasts

Research from Gallup indicates the average level of U.S. employment engagement hovers between 30 and 40 percent. The importance of employee engagement has never been more significant than it is now. Because of this, successful organizations are increasingly spending time and money educating their employees through solutions like interactive video broadcasts. 

The term employee engagement has transformed a lot in the last few years. Once just an intangible ‘feel good’ trend, organizations today are quickly discovering the direct correlation to employee productivity. In fact, for any organization searching for quick productivity wins, improving employee engagement should be their first step!

Employee engagement is generally defined as the level of commitment and involvement employees have toward their organization. Having high levels of engagement makes it easier for employees to work together with their colleagues to improve their performance on the job. And really, who doesn’t want a company full of people who not only care about doing a good job, but also care about what their organization is trying to achieve?

A recent analysis from Dale Carnegie and Gallup identified several steps as key drivers of employee engagement. Let’s look at how video can play a role in many of these drivers:

Have a clear internal communication strategy

Short video broadcasts are effective for all types of corporate news and announcements and can go along way in helping to elevate your internal communication strategy. For example, you could create a short video updating employees on news of a recent merger or acquisition. By having this information in a central and accessible portal, employees can easily receive important internal communication.  

Execute the communication strategy effectively

There are many ways to execute communication in this digital age, but not all of them ensure your message is delivered effectively. A video platform is a superior method of communication for many reasons. It’s immediate, it’s easily accessible, and it can foster two way communication and collaboration.  

Promote and enable better business transparency.

Every generation of employees within your organization benefit from a transparent and authentic leader. Video enables your leadership to be transparent in a way no other communication medium can. For example, with email it is easy to hide behind your words–or to enable someone else to ghost write for you. But with video, communicators are forced to display their true authentic self.

Communicate organizational strategies and plans

How do your employees currently receive information about important strategy? Do they feel left out? Video allows all employees to be informed about important strategies and plans, which ultimately helps them feel connected to their organization. If your organization is undergoing critical change, video enables these plans to be disseminated at the right time to the right audience.

Encourage open communication and recognition.

First generation enterprise video platforms consisted of only one-way communication. Today’s video platforms offer much more. By using commenting features, employees can interact and provide feedback and/or praise or ask questions about the latest corporate announcement. Employees benefit from feeling connected to the conversation, and communicators benefit from constructive feedback.

Improving employee engagement is critical for the success of both your employees, your entire organization. An enterprise video solution can help you easily and quickly unite your work force while elevating your internal communications.

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