Using Video for Corporate Storytelling

By February 15, 2017MediaPlatform Blog

It’s probably no surprise to learn that videos that tell stories are more likely to be viewed, shared, and commented on.

True, telling a story can be a little daunting at first, but it’s quickly becoming a corporate communications necessity, and a prerequisite for anywhere where visuals could potentially have a strong impact–sales pitches, VC presentations, and marketing.

So how do successful companies create these magical stories, and how can you weave them into your corporate video strategy? Here are a few tips that can help:

Select the right technology

To effectively create video content you will need to first invest in a robust enterprise video platform. You will want to ensure your video solution carries strong front and back end functionality, as well as the ability to post all your videos to a centralized portal to share with other employees. Look for features like mobile accessibility, searchability, analytics, permission settings, and deployment flexibility.

Be transparent

When telling a story it’s important to be transparent. Don’t stress if things go a little wrong or if you make a mistake, it’s all part of showing the real you. After all, you strive for your customers to be transparent and to share ideas for new products or services. Employees expect the same level of transparency from their employer. Be real, be authentic, and don’t take yourself too seriously.

Create a series

Creating a series will help engage employees throughout your storytelling process. For example, your marketing department could showcase an upcoming campaign, and then follow it up with subsequent videos of how well the campaign went, and anything they may have learned along the way. You could also engage your leadership to participate in a series where they answer top employee questions.

Conduct interviews

A simple and inexpensive way to tell stories is through employee interviews. While your executive and leadership are abosulotely worth engaging, so are other employees who play a key role in your company’s success. For example, think how powerful a video interview could be featuring a developer explaining all the bugs he found and subsequently squashed; or maybe your sales reps can speak on the top objections they receive when talking to prospects.

Incorporate it into product launches

Consider how many times you’ve probably been bored or overwhelmed by an instruction manual, only to throw it away and instead search for video that explains it better.  This is why it’s important to incorporate video into product launches. It’s the ideal platform for showcasing the history, the overall usage, and what anything else employees may need to know about new features of a product.

Get your customers involved

Don’t be afraid to get your customers involved in your storytelling. They likely played a role in your own success, so why not highlight the stories behind that? Showcasing your customer stories is a great way to create engaging content and create an emotional  connection between prospects, customers, and other viewers. There is no shortage of brands who depend on storytelling. Find some online and get inspired.

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