Powering Knowledge Sharing with Employee Generated Content (EGC)

Fostering employee collaboration and effective organizational teamwork are key goals within most any successful enterprise. However, there is a tendency for knowledge to get buried in “silos,” rather than being freely shared within an organization. Whether due to concerns about security, fear of not getting credit for solving an issue, or simply because of a lack of convenience, knowledge is typically not universally shared throughout the enterprise. A recent YouTube video by Fuse Universal (source: https://www.youtube.com/watch?v=BmFFs5r7Vrw) talks about 3 major unresolved “knowledge issues” facing organizations today:

  1. Knowledge Silos Exist: More often than not, knowledge is only shared by team members who work in very close physical proximity to each other. There is either no incentive, or simply no easy means by which to communicate acquired knowledge to other team members.
  2. The Groundhog Day Scenario: This references the phenomenon of the same issues being experienced by different team members in different locations, because experiences and acquired knowledge are not being shared. The result is duplicated efforts and wasted time.
  3. Desire for Increased Communication and Collaboration: By increasing the level of communication and collaboration between employees within and organization, the result is an increase in the sense of team and community shared by all.

So how do we overcome this challenge of knowledge getting trapped in silos? One extremely effective tool in fostering better knowledge sharing is through the creation and distribution of employee generated content, particularly video content. Empowering employees with an online video platform whereby they can easily record and share their experiences and ideas has proven to be an extraordinarily powerful tool in unlocking knowledge from “knowledge silos”.

In a recent case study documented in one of our whitepapers, Pfizer chose ten employees from all levels and departments within their company, and gave them video cameras with the instruction to record video diaries of their day-to-day experiences. Honestly was encouraged, as was the sharing of any and all ideas that related to how they thought about their jobs, how they fit into the process, and how experiences made them feel.

The results were reported back as extraordinary according to those involved with the study. The biggest take away was that employees reported very good feelings about being able to see co-workers who did their same jobs and encountered similar challenges sharing open and honest assessments of their experiences. Survey data taken over the following weeks showed upticks in employee’s engagement and confidence in the organizational direction of the company.

With the advent of the socialization of enterprise video, through partnerships like our venture with Yammer, employees can increasingly become engaged with their co-workers across different locations and departments in a highly comfortable and relatable medium of video.

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