MediaPlatform to Showcase Updates to its Skype for Business Integration at Enterprise Connect 2018 - MediaPlatform
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MediaPlatform to Showcase Updates to its Skype for Business Integration at Enterprise Connect 2018

Leading Enterprise Video Platform Enables Scaling of Video Meetings

ENTERPRISE CONNECT CONFERENCE – ORLANDO, FL – March 12, 2018 – MediaPlatform, Inc. (, the leading video platform enabling on-demand streaming and enterprise live streaming, is pleased to announce its presence at Enterprise Connect, the leading conference for business communication and collaboration products in North America.

Enabling All-Hands Broadcasts to Audiences Over 10,000 Viewers

MediaPlatform will showcase updates to its integration with Microsoft’s Skype for Business, including enabling interactive all-hands broadcasts to audiences of over 10,000 live concurrent viewers and managing recordings in a secure and searchable online enterprise portal.

The compatibility between Skype for Business and MediaPlatform pairs the most widely deployed unified communications tool in the Fortune 500 with the enterprise streaming solution recognized by Gartner as a Leader in Enterprise Video Content Management.

“Our integration with Skype for Business enables organizations to combine the quality, scalability, and security of a MediaPlatform internal broadcast with the convenience of using the widely adopted Skype for Business application as your content source,” said Mike Newman, CEO, MediaPlatform.

Through MediaPlatform’s live streaming platform, WebCaster, Skype for Business users easily access a robust set of enterprise-grade meeting features that include viewer registration, slides, pre-recorded content, Q&A, polling and auto-archiving. These features are available via cloud or on-premises install.

WebCaster guarantees live stream delivery while simultaneously providing valuable data about viewer engagement and behavior, through support for adaptive bitrate streaming (ABR) and robust viewer analytics.

Delivering Skype for Business Broadcasts to the Global Workforce

MediaPlatform offers Skype for Business users unparalleled online video broadcasting capability via a rules-based delivery engine that leverages all available options to ensure successful streaming. According to global consulting firm Frost & Sullivan, this technology, called SmartPath, “Gives MediaPlatform a distinct edge on its competition.”

Companies that have chosen Skype for Business as their UC system can now utilize the unmatched audience reach enabled with SmartPath by tailoring a set of media distribution and failover rules to dynamically assign a compatible stream to each video distribution technology. With MediaPlatform and Skype for Business, an organization can scale its unified communications initiatives across virtually any type of delivery scenario while also protecting internal networks.

WebCaster interoperability with Cisco, Polycom and Zoom provides users of these leading tools with a solution for overcoming the challenges of delivering large-scale video meetings to a globally dispersed workforce, and assist organizations in deriving greater ROI from their conferencing investments.

“As organizations aggressively grow their online communications initiatives, combining the sophistication of scalable delivery with intuitive and distributed content creation will continue to be critical,” said Newman.

MediaPlatform will be demoing its Skype for Business integration at Enterprise Connect, Booth #1236, from March 12-14 at the Gaylord Palms in Orlando, FL. Schedule a meeting with MediaPlatform at the show here.

About MediaPlatform

MediaPlatform is a leading enterprise video platform enabling large-scale live streaming and on-demand video for executive messaging, e-learning, and collaboration. MediaPlatform provides a comprehensive set of products and services to help organizations leverage the power of video to improve employee engagement and enhance productivity. Organizations leveraging MediaPlatform’s suite of products and services include Abbott Laboratories, Adobe, EY, Northwestern Mutual and Sprint.

Media Contact:

Barry Canty
VP, Marketing