Analyst Firm Sees Growing Interest in Enterprise Video Content Management for Unified Communications and Collaboration
LOS ANGELES, CA, July 28, 2015 – MediaPlatform, Inc. (www.mediaplatform.com), the leading enterprise video and webcasting solution, today announced that, Gartner, the world’s leading information technology research and advisory company, named MediaPlatform as a sample vendor in the Enterprise Video Content Management sections of the Hype Cycle for Content Management, 20151 and the Hype Cycle for Unified Communications and Collaboration, 2015.2
The annual Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. The Hype Cycle for Content Management, 2015 reflects the content management market’s pursuit of smarter content approaches, while still needing to meet demands for security, governance and systems of record. The Hype Cycle for Unified Communications and Collaboration evaluates the life cycle maturity of unified communications and collaboration (UCC) technologies. It shows how emerging technologies are transforming UCC deployments, including mobility, context, social media, cloud UCC and clientless delivery.
Jim McGovern, CEO of MediaPlatform commented, “MediaPlatform truly understands the positive business impact live rich media webcasting and on-demand video can have on corporate communications, training and collaboration. Our video content management and streaming solutions have been deployed at some of the world’s most successful organizations, and we look forward to continuing to help global enterprises keep their employees connected and engaged. We believe being named by Gartner as a sample vendor in two Hype Cycles reinforces the value of our approach to providing our customers with a single platform for managing and delivering streaming media to internal and external audiences.”
According to the analysis of Enterprise Video Content Management by Whit Andrews, VP Distinguished Analyst and Adam Preset, Principal Research Analyst, “Gartner sees growing interest in Enterprise Video Content Management from organizations seeking to unify their video strategies for live and on-demand one-to-any capabilities.” The analyst also advise organizations to, “embark on projects that enable them to explore ways, in which video can uniquely enhance communication, learning and training.”
1 Gartner, Hype Cycle for Content Management, 2015 Published: 17 July 2015
2 Gartner, Hype Cycle for Unified Communications and Collaboration, 2015, 21 July 2015
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
MediaPlatform is the leading enterprise video and webcasting platform for internal communications, training and marketing. MediaPlatform provides a complete set of products, services and technologies to help organizations apply video communications to achieve organizational objectives and enhance customer and employee experiences. MediaPlatform is a Leader in The Forrester Wave™: Enterprise Video Platforms and Webcasting, Q1 2015 and was awarded the 2015 Global Frost & Sullivan Product Line Strategy Leadership award for enterprise video webcasting.
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