Industry Analysts Cite Essential Role of EVCM Solutions for Large Corporate Webcasts & Virtual Events & Synergy Between Enterprise Video and Meeting Solutions
LOS ANGELES, CA – September 30, 2020 – MediaPlatform, named a Leader in the Gartner Research Magic Quadrant for Enterprise Video Content Management, remains a key industry player in the firm’s newly published “Gartner Market Guide for Enterprise Video Content Management.”
The report provides an overview of the major trends and developments in the enterprise video content management (EVCM) marketplace, including growing alignment between the use of EVCM platforms with widely used meeting solutions, such as Zoom, Microsoft Teams and Cisco Webex. Specifically, authors and Senior Director Analysts Stephen Emmott and Adam Preset compare the use of EVCM solutions for one-to-many live events – such as company- wide executive communications – with meeting solutions that are used for symmetrical, real-time communications among smaller online teams.
The report also noted growing demand by enterprises to use video for ‘virtual events,’ ranging from user groups to trade shows and technical symposia, that replace in-person gatherings canceled or postponed due to the Covid-19 pandemic.
“With so many companies using online video to connect their remote workforces, this is a timely piece of research from Gartner and we’re grateful to be profiled as one of the leading providers of enterprise video solutions,” said Mike Newman, CEO of MediaPlatform. “We recently added virtual event, and additional third-party meeting solution, integrations to help our customers
adapt to new video applications,” Newman said.
In addition to being named a Leader in the Gartner Magic Quadrant and its inclusion in today’s Gartner EVCM Market Guide, MediaPlatform has also recently been featured in a number of industry reports including being named a “Video Engine” in Wainhouse Research’s “State of the Market: Enterprise Streaming Solutions and Services – 2020” report, and one of the top players alongside Zoom, Microsoft and IBM and Cisco in global enterprise video industry research reports by Global Market Insights, Market Study Report LLC and DATAINTELO.
About MediaPlatform
MediaPlatform is a leading enterprise video platform enabling large-scale live streaming and on-demand video that companies use to engage remote employees, empower and motivate workers by giving them the power to rapidly self-educate and share
knowledge, and attract and keep top talent. Named a Leader in the Gartner Magic Quadrant for Enterprise Video Content Management, MediaPlatform gives customers an end-to-end solution and world-class services so they can use their networks for
business broadcasts, consolidate disconnected video systems, accelerate their digital workplace transition, and gain insights into the reach and impact of their video communications.
Media Contact:
Darian Germain, 703.762.6929, dgermain@mediaplatform.com