Evaluation Based on Completeness of Strategy and Performance
LOS ANGELES, CA – January 14, 2021– MediaPlatform today announced that it has been identified as a leader in the ‘The Aragon Research Globe TM for Enterprise Video, 2021.’
The Aragon Research Globe is a market evaluation tool that graphically represents analysis of a specific market and its component vendors. Positioning in the Aragon Research Globe will reflect how complete a provider’s future strategy is relative to their performance in fulfilling that strategy in the market. The Globe for Enterprise Video evaluates 15 major providers for 2021.
Enterprises are facing new challenges in managing increases in video content due to pandemic remote working. An enterprise video platform allows organizations to manage this content and allows leaders to put their faces in front of their people during a crisis. This increases organizational trust and transparency for all employees. As a result, enterprise video providers are now in much higher demand.
MediaPlatform has made recent enhancements to its flagship webcasting platform, MediaPlatform® Broadcaster, that helps customers use it for virtual events and offers the ability to source video from Google Meet, Cisco Webex, Microsoft Teams, and Zoom for production-grade, television-quality events.
“We have seen that video use in 2020 has accelerated the need for scalable enterprise video platforms like MediaPlatform Broadcaster, and also created intense demand for effective video analytics,” said Mike Newman, CEO of MediaPlatform. “We give companies the ability to measure and understand how each user is experiencing video as well as collect feedback from them that’s invaluable in understanding audience sentiment.
“We agree with Aragon that in 2021, companies will increasingly view video analytics as mission-critical, once they recognize that sharing video is only the first step in the digital video journey,” Newman said.
MediaPlatform is a leading enterprise video platform enabling large-scale live streaming and on-demand video that companies use to engage remote employees, empower and motivate workers by giving them the power to rapidly self-educate and share knowledge, and attract and keep top talent. Named a Leader in the Gartner Magic Quadrant for Enterprise Video Content Management, MediaPlatform gives customers an end-to-end solution and world-class services so they can use their networks for business broadcasts, consolidate disconnected video systems, accelerate their digital
workplace transition, and gain insights into the reach and impact of their video communications. www.mediaplatform.com
Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.
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