Marketing

Video Webinars for Lead Generation

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Marketing Section 1

Engaging Marketing Webinars

MediaPlatform enables you to offer your critical audiences a truly engaging interactive webinar experience. Our webcasting software offers you unparalleled production quality, functionality and control. Through every phase of the webinar production process, from creative to invitations, registration, audience-facing content player, Q&A, and on-demand archive, our technology helps you craft a completely custom experience.

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Branded Video Marketing Portal

Consumers today spend 30% of their time on the web watching video. Take advantage of this trend to increase brand awareness and market education. With our easy-to-use platform tools you can engage your audience, communicate effectively, extend your reach across any device, and measure your impact. Easy to install and customize, MediaPlatform is an excellent way to showcase high-quality video content with minimal setup.

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Salesforce and Eloqua Integrations

With MediaPlatform integrations for Salesforce and Eloqua it’s easy to build live events into your lead generation and marketing automation campaign workflow. Automatically pass registration, contact information, and rich viewer analytics between MediaPlatform and the leading CRM and marketing automation platforms. These powerful integrations enable your marketing team to attach rich data and analytics on viewer engagement to lead and contact records and give actionable intelligence to your sales force for follow up.

Increase Consumption of Marketing Content

Take advantage of multiple tools and features to increase the audience for your marketing content. Use MediaPlatform to create a searchable minisite for a new product launch or a video product catalog, while maximizing your content’s exposure on search engines. Create relationships with customers and prospects by enabling rating, commenting and sharing of your videos on social platforms. Measure the impact of each video, and optimize your choice of content and distribution strategy with built-in analytics.

Shorten the Sales Cycle

Optimize your lead generation/marketing funnel. Easily identify the most interested and engaged prospects. Our powerful registration and detailed viewer analytics help you reach everyone and measure their participation. How long they viewed, questions submitted, polls and survey responses and social media activity. You can even give webinar attendees the ability to engage with a sales or marketing representative during the live event.

Fully Managed Video Webinars

Our solutions are available as cloud-based offerings and are easy to learn and use but if you prefer some help, or even to have someone else just do it all for you, our Webcast Event Services department can provide the appropriate level of support. Contact us to learn more about our economical, high-impact full service offerings.

Video Marketing Powered by MediaPlatform

Ericsson
Jaguar
Lululemon Athletica
Vodafone
Yamaha

Benefits of Video for Marketing

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