While the term is widely used for many things, Gartner Research defines the Digital Workplace as one that “enables new, more effective ways of working; raises employee engagement and agility; and exploits consumer-oriented styles and technologies.”
So how, exactly, do companies adopt consumer-oriented styles and technologies? Video is a perfect example. From Facebook to Netflix, consumer video use over the last decade has skyrocketed. Like many of the technologies driving Digital Workplace transformation, consumer technology habits drive employee demand for the same capabilities within the workplace. Hooked on video for its visual appeal and its light cognitive load (humans are visual learners first and foremost), employees expect to have the same resources at work.
Delivering video within the enterprise is not, however, the same as delivering across public networks. Corporate networks have limited bandwidth, and have extensive security, governance and auditing requirements for which video presents new challenges.
In that context, it’s not surprising that Gartner views Enterprise Video Content Management as a key enabler of the Digital Workplace. EVCM providers, like MediaPlatform, enable one-to-any delivery of video for the enterprise, and they do so by providing workflows for video creation, management, delivery and security within enterprise environments.
The Gartner Magic Quadrant for EVCM, in which MediaPlatform was again named a market Leader in 2018, compares the key vendors in the space each year.
The Gartner Hype Cycle for Digital Workplace provides a macro-analysis of the most important technologies, including EVCM, needed for the Digital Workplace. Designed to help IT leaders plan, and future-proof their technology investments, it assesses the maturity and adoption of each technology across a ten-year spectrum.
MediaPlatform is pleased to share this valuable research to help your organization chart its Digital Workplace future and discover the value of enterprise video.