LOS ANGELES, June 12, 2018 (GLOBE NEWSWIRE) — MediaPlatform, the leading enterprise webcasting and video content management platform for the Global 2000, today announced the addition of industry veteran Darian Germain to its executive management team. As Vice President of Marketing, Germain will drive global marketing strategy, brand management, demand generation and sales and channel enablement for the company.
“I am absolutely thrilled to be working with Darian again. She knows and loves the streaming industry and she is highly respected by the influencers, customers, and partners she has collaborated with for years,” said Mike Newman, CEO of MediaPlatform.
“She has had a tremendous impact on the space and will continue to help shape branding and positioning in this industry, just as she did when we worked together at Accordent Technologies. As we graduate to the next level of growth, Darian will be especially valuable as we aggressively expand our market share, particularly in international markets, and rollout innovative new solutions,” said Newman.
Germain brings over 15 years of enterprise software marketing experience in the streaming video industry. She has served in marketing leadership roles for Accordent Technologies, ultimately resulting in an acquisition by Polycom; at Anystream, a provider of automated encoding technology that was widely adopted by media and entertainment giants; and most recently at Vbrick, where she helped rebrand and reposition the company from a hardware manufacturer to an enterprise software provider.
“MediaPlatform customers are top brands who have trusted us to deliver live webcasts to enterprise audiences in the 30-50,000 range, as well as every day to much smaller groups. I look forward to highlighting the exceptional advantages we bring to market, which stem from our deep engineering bench and the company’s obsessive dedication to the success of its customers,” said Darian Germain.
MediaPlatform offers the world’s most comprehensive set of enterprise solutions and services for the creation, delivery, management and monitoring of live and on-demand video. As a key component of the corporate communications infrastructure at enterprises across all verticals, MediaPlatform has powered interactive town hall broadcasts, corporate training, employee communications and investor relations for organizations that include Abbott Laboratories, Charles Schwab, EY, Northwestern and Accenture.
MediaPlatform is a leading enterprise video platform enabling large-scale live streaming and on-demand video that companies use to engage remote employees, empower and motivate workers by giving them the power to rapidly self-educate and share knowledge, and attract and keep top talent. Named a Leader in the Gartner Magic Quadrant for Enterprise Video Content Management, MediaPlatform gives customers an end-to-end solution and world-class services so they can use their networks for business broadcasts, consolidate disconnected video systems, accelerate their digital workplace transition, and gain insights into the reach and impact of their video communications.