Launching an enterprise YouTube can be an exciting event–especially when you realize all the different types of messaging that can be helped through video. The creation of amazing content is only part of your strategy, and if you just leave your lovely videos alone and collecting dust, then all the work you did will go to waste.
Here are a few do’s and don’ts to help you manage your corporate video library.
Don’t try to do it all on your own
Do empower teams and departments to create and organize their own content
When too many videos get created at once it can be tempting to put the brakes on publishing any more content. However it is important to enable your people to create their own content. As long as the right permissions are set up, outsourcing your content to other teams can actually be beneficial and reduce the amount of time required to organize your corporate video library.
Don’t forget to tag videos
Do make use of features that increase then findability of your content
It can be easy to assume that the work is done once your video is uploaded. But if you don’t take the time to add tags, your content may not be discovered by the right people.
Don’t throw the towel in
Do understand that organization is an ongoing strategy
I can’t stress enough that managing your content is the key to your success, as long as you are incorporating video into your enterprise. Managing your content can take time and effort to stay on top of, so make the organization of your content a part of your regular routine.
Don’t add all your videos to one place
Do organize by different channels
If you have an extremely small organization, it might make sense to organize videos in one central location, however, as your company grows, or your videos begin to accumulate, you will need to rethink your strategy. We will leave it up to you to decide which channels to create, but many of our customers organize by department, location, or even subject matter.
Don’t forget about branding
Do make sure your videos all have a similar look and feel
Branding is an important component to managing your video library–even if your videos are only intended for an internal audience. This is why it makes sense to involve some of your marketing team in the strategy, as they will likely want to ensure your videos have a consistent look and feel. They will likely want to ensure elements such as the audio and visual quality of the footage, the style used, and the text fonts, color, and logo.
Don’t create videos that are too long
Do break up long content into bite-sized chunks
Today’s employees do not have the time or patience to sit through long and pointless content. If you are featuring a topic that changes direction, consider breaking the video up into different parts. For example, if you are creating a video that highlights the latest features of a new product you might want to break the video up into different sections that highlights each feature individually. Just don’t forget to label all the videos clearly, so each part can be identified if needed.
Don’t hold onto unnecessary content
Do conduct a content audit
Content audits are super important because they help keep your content relevant and fresh. If your content is outdated, consider archiving or deleting it. Conducting an audit may also reveal which content needs a refresh, or an update with new branding standards.
Don’t make all content accessible to everyone
Do make use of permission settings
Setting up permissions in your video assets helps you control who should and who shouldn’t have access to edit, update, delete, etc. You could assign permissions individually, or by teams or business units so they can use the platform without requiring access to, or interfering with, another team’s materials. For example, your sales team will probably want a need a different channel from the marketing team.