Extends Enterprise Video Capability to Social Media and Collaborative Environments; Allows Registration, Tracking of Viewers
BUSINESS VIDEO EXPO – February 1, 2012 – MediaPlatform, Inc., the enterprise video software company, today announced that its WebCaster software now enables the streaming of live or pre-recorded webcasts and full-featured webinars to Facebook Pages and Microsoft SharePoint Online collaboration sites. This advance in functionality—the first to enable webcast producers to require registration through the Facebook page—will help organizations leverage their investments in online video across their social media presences and information worker collaboration environments.
MediaPlatform developed the Facebook webcasting capability based on a request by one of its clients, Detroit-based TVS Communications Solutions. According to TVS webcasting director Jennifer Swinehart, “We have several large company clients that need to make live webcast presentations to both internal and external audiences at the same time. Facebook is a natural environment to accomplish this goal – and MediaPlatform’s WebCaster is an ideal platform to reach the vast audiences offered by Facebook.”
Many businesses are still trying to find their way in social media marketing. In this context, online video offers new opportunities for social media engagement, especially with more than 800 million active users on Facebook, which makes it the second most accessed website in the United States behind Google (according to a December 2011 Nielsen Research Study). The Facebook webcasting capability benefits organizations that want to add streaming video content to Facebook Pages but prefer to have that video originate in the same enterprise platform that they use for other webcasting purposes in part so they can present to internal and external audiences simultaneously, like TVS’ clients required.
With WebCaster, an organization can produce live or on-demand webcasts for consumption on Macs, PCs, iPads, iPhones and Android devices. That same webcast or webinar can now be deployed to Facebook, with the producer retaining the ability to require viewer registration and track viewer behavior.
WebCaster’s new SharePoint integration connects an organization’s collaboration infrastructure with its video communications capacity. Now, SharePoint users can easily display live or on-demand webcasts to colleagues on team sites hosted on SharePoint Online. The webcasts originate with the WebCaster platform, giving producers control over the content.
“As a majority of businesses in the world standardize their intranets and collaboration toolset on SharePoint, the need for integration of high-quality video is an absolute imperative,” said Kristian Kimbro Rickard, a former Microsoft executive and CEO of Max451, a consultancy that performs SharePoint Vision Labs with global enterprises. “The WebCaster-SharePoint integration is a useful capability for teams that want to extend webcasts into the information workplace.”
According to Jim McGovern, CEO, MediaPlatform, “Online video should be a living, dynamic part of a company’s brand and workplace. As our clients take their video assets to social networks and internal team sites, we give them the ability to control that media and stay efficient in the process.”
About MediaPlatform, Inc.
MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers. MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications and training. With media management tools built on its platform, the company helps clients derive long term archive value from their investment in media content.