With NCAA tournament time here again MediaPlatform has decided to create a content series to help guide your organization through the process of choosing an enterprise video platform to improve internal communications, training and marketing. Todays post is, “Selection Monday: How the IT Analysts Firms Rate Enterprise Video Solutions”
The benefits of an enterprise video platform extend far beyond marketing and sales. Savvy companies are beginning to rely on it for employee collaboration. And the reasons why aren’t hard to argue with. Here are seven ways video can help with internal employee collaboration:
Enterprises are adopting video for several purposes including: corporate communication, collaboration, training, sales enablement, knowledge sharing and management, and learning and development. These applications include everything from town hall meetings, video chats amongst team members, and traditional training videos.
Well, if you haven’t already, you need to consider video. According to research conducted by Ragan Communications, almost 75% of communications employees already use video to engage employees. Why? Because it captivates almost every employee at every level, and appeals to various different learning styles.
How much video content did your enterprise organization produce last year? Pat yourself on the back if your organization produced at least 1,000 hours of content. That’s quite a feat. However, while enterprises are just now adopting video as a platform for knowledge sharing, universities have been using video — and producing significantly more content than enterprises — for at least a decade. The University of Arizona, for example, produces 3,000 hours of video content a week.
When the subject of video in the enterprise comes up, most often the immediate association is with live video. Webcast presentations to large audiences, online meetings conducted via video conference, and/or CEO Town Halls are very familiar applications of video for today’s leading businesses. However, what many companies are beginning to recognize is the wealth of information captured in archived video that can be repurposed for all kinds of different uses within an organization.
Forrester evaluated the top 16 vendors in the category to help organizations select the right video publishing or presentation solution for marketing, corporate communications, and training.
If you are considering an enterprise YouTube for your organization, you aren’t alone. Market research conducted by MarketsandMarkets forecasts that the global Enterprise Video Market will grow to an estimated $32.87 billion in 2019.
From enhanced collaboration, to sophisticated webcasts, to stronger corporate training, it’s obvious why businesses are realizing the role of enterprise video in the corporate world.
So where do you start? How do you pick the right platform?
MediaPlatform, Inc., the leading enterprise video solution, today announced that it has been recognized by Forrester Research, Inc. as a Leader in the report, The Forrester Wave™: Enterprise Video Platforms and Webcasting, Q1 2015.
CEOs, by their nature, tend to be natural leaders, excellent speakers, and generally confident in front of people. That said, spotlights and cameras can cause a case of stage fright. Use the tips below to help your CEO project a strong and competent demeanor in your next company webcast.
All-staff, or “town hall,” meetings help keep employees informed and are a great way to build a sense of community. They’re also good for transparency, communicating the company’s plans for the future, and addressing employee concerns. However, town hall meetings are difficult to pull off on a regular basis, especially for large organizations. Not only are the logistics of getting everyone in one place challenging, large all-employee meetings can quickly become expensive.
Live video and video on-demand have arguably become the most important part of enterprise unified communications strategies. Today’s business leaders are putting a greater emphasis than ever on identifying how to maximize employee engagement through UGC (user-generated content) and internal live streaming programs. Looking back to 2013, you can see that like 71% of the respondents of a survey by Ragan Communications revealed that companies were already producing video to communicate with their employees and that they planned to increase their use of video.