Using Video Analytics to Measure the Pulse of Your Company

By October 16, 2018 MediaPlatform Blog

We’re living in a data-driven world. No matter what industry is being talked about, somewhere someone is gaining insight from metrics-driven data. Take baseball for example. Data is now used throughout the sport, from player scouting to helping managers make smarter lineup calls. Regardless of whether or not we agree with baseball analytics, the reality is that just about every team now employs analytics wizards that take up an entire department.  Teams that took longer to leverage data found themselves missing out on a lot of opportunities and knowledge.

The same holds true with your workplace. There are data opportunities everywhere we look, and if we aren’t using this information to our advantage, we are potentially missing out on a lot of opportunity.

The real challenge however is understanding and recognizing what to measure and what to do with the data we collect. All too often organizations simply measure the wrong things and wind up with what amounts to a ton of information about nothing in particular. Further, an organization that focuses on metrics that are imperfect or incorrect (or useless) can have a negative impact and can lead us to make poor decisions.

If you have launched an enterprise video platform you likely are already aware your system can deliver a significant amount of quality data; it’s just that you might not be sure just how to use it to benefit your organization. In MediaPlatform, the Video Business Intelligence  (VBI) dashboard provides valuable analytics for live streaming inside the enterprise. If you are unsure where to leverage this data, here are three powerful use cases:

All-Hands/Town Hall Meetings

Gone are the days where we attempted to squeeze every single employee into one location for a town hall meeting where they had little to no opportunity to be heard. Today’s video technology makes it easier than ever for leaders to engage and connect with their globally dispersed workforce. Speakers can ask the audience questions or have them respond to polls to learn how they may feel about specific topics and agenda items.

Analytics take it one step deeper by answering questions such as “how long did employees stay on the webcast?”, and “Which areas of the webcast had the largest drop-off” which may indicate declining interest levels.  Analytics also provides town hall administrators with insight and assurance over concerns such as fail overs, and play success. And for extremely large organizations, the confidence that every single location is receiving the same quality of experience is critical.

Employee Training

Organizations often historically relied upon hired corporate trainers at the cost of thousands of dollars to deliver important training material. Now, through the use of interactive video created and delivered by your own internal training and HR teams, your workforce can easily and at their own pace consume your important content to ensure that they are up to speed as quickly and efficiently as possible.

This is particularly important for organizations who onboard large numbers of employees across multiple locations and require solutions to train employees easily and quickly.

Analytics now allow instructors a greater level of insight into the success of their video lectures. Development professionals can easily determine who has completed which training module, and which questions are most frequently asked. They also gain understanding into the quality of experience of each module. Collecting and analyzing this user experience data is especially useful for employees attending training sessions from remote locations.  

Marketing Events

No one understands and depends on analytics as much as marketers. Almost every move and action completed by a marketer is based off data of some sort.

For example, marketers have long understood the value of a webinar when it comes to engaging with and attracting potential prospects. However, it’s been a frustrating journey for those of us who remember that sinking feeling when technology didn’t exactly deliver as planned, or when the webcast of the webinar simply failed. Fortunately, those days are in the past. With a robust analytics platform, your marketing team can now confidently deliver interactive video experiences that provide deep insights as to the attendee experience, and without the fear of an event failure. Business analytics provide assurance that a webcast is going as planned, while preemptively identifying any trouble points.

Data is only valuable if it is good data, and if we are doing something useful with it. As we’ve shown, data that stems from video business intelligence ensures organizations know exactly how successful their content is in delivering mission critical information.  The key is in leveraging the data gathered, both internally and externally, to ensure you’re delivering the best possible content you can.

Simple Share Buttons