How to Expand Your Video Strategy into Other Departments

By October 2, 2018 MediaPlatform Blog

The evolution of enterprise video has happened so quickly that we often forget just how rudimentary first generation platforms were. Video creation in the workplace used to require the involvement of a room of IT professionals, but this didn’t guarantee people would actually watch the finished product. And because video production technology was so costly, it was considered a privilege that only large organizations could afford to own and operate all of the necessary hardware.

Fast forward to today, and it’s a much different scenario. Today’s enterprise video technology enables organizations of all shapes and sizes to communicate easily and effortlessly. Meetings conducted through video are now more convenient, efficient, productive, and cost-effective. Geographical boundaries are no longer barriers to communication and businesses can now meet virtually with customers, employees, and partners without incurring travel costs.

Yet, despite the growth of video, many organizations still aren’t using video to its full potential.

Today’s video platforms can scale with you as your business grows, meaning that video content doesn’t have to be limited to small teams or departments. Below are some of additional ways to leverage video within your organization.

Improve knowledge share

One of the greatest benefits of video technology is that it can remove communication barriers and improve the ease and efficiency of knowledge transfer. Sharing knowledge is essential for business prosperity and longevity; however, a survey by Brandon Hall Group revealed that only one-third of organizations have a defined corporate knowledge sharing strategy.

Reduce help desk demands

If you have ever worked alongside a help desk you likely know that when a customer has a concern, they want it addressed immediately! And while phone based support is still a great way to assist customers, it is even better to empower customers to solve some of their own concerns. By creating short video tutorials on common problems, your audience can acquire the information they need when they want it.

Improve employee onboarding

The first few days and weeks with a new company are critical for new employees. Yet often we leave employees on their own to learn about the organization, or to determine where and when to access assistance. By using video, HR departments can create short and interactive videos instructing employees on how to navigate the company intranet, where to find the corporate directory, and how to access important policy and procedures. With the highest turnover occurring within the first six months of an employee’s tenure, doesn’t it only make sense to provide educational resources from their very first day on the job?

Increase job awareness

Do your employees understand and appreciate the work of the neighboring departments? What about your remote offices? Do they understand the culture in the head office. Video is an excellent medium for conveying things like core values, culture, and job awareness. For example, take a department like marketing. It’s role and outcome within a company is not always understood by others. Why not take this opportunity to educate other departments about all the hard work marketing does, and how it relates to every other department in the organization?

Improve access to important policy updates

How do you currently advise employee of important news and policy updates? And do they understand these updates? By using video to announce important policy updates, you can easily convey your message, but even more importantly– you can learn exactly who has read what. Robust analytics in modern video platforms enable organizations to instantly understand what percentage of their employees have watched a video.

Increase organizational awareness

All your employees understand explicitly what your company sells, manufactures, or markets right? They each can deliver a well executed elevator pitch? Wrong. The reality if that most employees actually aren’t familiar with an organization’s exact organizational objectives. By creating a video that explains this further, you can ensure your employees understand what the company does. And when they understand the organizational objectives, the more likely they will understand how it relates to their specific role or tasks.

MediaPlatform SmartBridge enables users of Polycom, Cisco, Skype for Business and other video conferencing systems to webcast interactive events to audiences of unlimited size. Organizations can stream presentations that feature PowerPoint slides, Q&A and surveys, while taking advantage of network optimization features that ensure delivery to employees in any location viewing on any device.

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