Webcasting vs. Web Conferencing
Aside from simple conference calling, most companies face a choice between Web conferencing and webcasting. These two technologies seem fundamentally similar, but they actually serve quite different needs.Read More 
Webcaster and Multicast Fusion on the Adobe® Flash® Platform
Greg Pulier
MediaPlatform® worked closely with Adobe® to implement the first real world test of multicast fusion using Adobe® Flash® Media Enterprise Server 4 and our own WebCaster enterprise webcasting tool. The breakthrough of this multicast fusion technology is its ability to leverage both IP (Internet Protocol) multicast and application-level multicast to reach 100% of the users on a network without the need for a costly and time-consuming network upgrade.Read More
Webcasting Productions Best Practices Guide
Copyright © 2010 by MediaPlatform, Inc.
Webcasting is a unique and powerful way to reach large audiences with high impact, rich-media presentations. Producing even a simple webcast however, can be a challenging endeavor. Webcasting tools enable a webcast producer to create the best possible event, but the technology is only part of the overall webcasting equation.Read More
Building Consensus on Enterprise Video
The use of online video in the enterprise environment has reached an inflection point. It’s no longer an optional or “nice to have” feature of corporate life. It’s a key ingredient of communication, training, collaboration, and management. This development is not necessarily viewed as good news by everyone involved in the delivery of video in the enterprise, however.Read More
Finding the Empowering Balance in Webcasting
As the art of webcasting grows more sophisticated, expectations for online presentations from both audience members and executive presenters grow more demanding. If you’re responsible for online presentations, these expectations may be causing you some challenges.Read More
Mastering the Webcast Video Shoot
Shooting video for a webcast is similar to making a conventional video, but with a few key differences.
Professional media producers tasked with creating high impact webcasts should be aware of these
differences and factor them into the production process. This technical note is intended to give you a
brief overview of some of the challenges you will face in shooting video for a webcast and how to
overcome them.Read More
The Business Case for Event Webcasting
It’s not an easy time for event organizers. When asked which type of marketing would get cut in marketing budget reduction, 54% of companies said they would cut event-related expenditures first. What can an event organizer do to staunch the loss of live attendees and continue to build loyalty for future events even as current attendance and registration income lags?Read More
Choosing the Right Encoding Method
To deliver live video to your audience using Adobe® Flash® streaming technology, that video must be encoded into a compressed format, such as H.264 or VP6 1. The encoding is necessary so that the video can be viewed by remote audience members in video players such as Adobe’s Flash Player.Read More
Multimedia Presentations – Be More Than Just a Talking Head
Multimedia presentations, referred to as webcasts when they are performed on the Web, are increasingly becoming the norm for corporate communications. They’re a great way to integrate multiple applications, such as online video, PowerPoint® and surveys, into one neat visual package. Though the talking head presenter is an integral part of the equation, it isn’t the only factor in creating a successful audience experience.Read More
Embracing Video for Organizational Learning
With the looming retirement of the baby boomer generation, a.k.a. the “Silver Tsunami”, corporations will need to be more proactive in their efforts to archive and transfer knowledge from senior executives to a younger workforce. If businesses are in need of cues regarding how this next wave of leaders wishes to receive this information, their growing rate of personal video consumption for instructional purposes, as well as entertainment, is an indication of a desire for more a sensory-rich learning experience.Read More
Solving the Video Content Conundrum
This white paper aims to address the challenges organizations face when trying to find a viable solution to manage their online video content and offers MediaPlatform's PrimeTime as a logical answer to this conundrum.Read More
Will Video Require a Huge Increase in Network Capacity?
Video is taking over your network. As a network professional, you’re probably already aware of the steady growth of video being used in the corporate environment. According to Gartner analysts, here are some significant facts about enterprise video:
- 30 percent of data traffic on typical corporate networks is comprised of video communication
- By next year, video could comprise 40 percent of all data traffic
- In order manage that amount of data traffic, organizations will have to boost the capacity of their networks 100Xs
The Video Webinar
The webinar remains a remarkably effective way to connect with potential clients and other audiences. However, the newness of the concept has worn off and audiences are now expecting a higher level of engagement in the experience. To make the connection with your audience and keep them tuned in, you will need more than just a great topic and well-presented content.Read More
