To put it simply, Web conferencing is for meetings while webcasting tools are for events. The marketplace and the general audience, however, have a hard time differentiating between these two forms of communication. This paper will examine the inherent differences between Web conferencing and webcasting in the context of corporate communications needs. Click here to download the rest.
Download our new guide of the best practices for webcasting production here.
This white paper aims to address the challenges organizations face when trying to find a viable solution to manage their online video content and offers MediaPlatform’s PrimeTime as a logical answer to this conundrum. Click here to download the paper now.
This article from the Enterprise Issue of Streaming Media magazine examines how to use webcasting as a potential business strategy to increase participation and loyalty among event attendees. Click here to read the whole article.
This financial calculator spreadsheet helps you figure out how you use webcasting to make money if you are an event organizer.
As travel budgets and event attendance drop, there is potential to increase event income by providing on-demand video captures of event sessions for those who cannot attend. This paper examines how event webcasting works, the pros and cons of adopting an event webcasting program, and ways to calculate the financial returns for event webcasting.
This Excel spreadsheet enables you to calculate how many tons of CO2 emission you can eliminate by webcasting an event and avoiding attendee travel.
- Standard rack mount or desktop server
- 3 GHz Pentium 4 processor
- 1 GB RAM (2 GB RAM Recommended)
- 100 GB hard drive space
- Gigabit Ethernet
- Windows Server 2000 SP4 / 2003 and all critical updates from Windows Update or Red Hat/Fedora Version 3
- MYSQL ver 5.0.27 or Microsoft SQL 2000 SP3
- Office 2000-2003 Professional
- Internet Explorer 6.0 SP1 + latest critical updates
- Tomcat 5
- Java 2 Platform Standard Edition (J2SE) v1.4.2
- Pentium III 400 MHz (Pentium 4+ recommended)
- 128 MB RAM (256 MB or higher recommended)
- Monitor and video card that support 64K color
- Screen resolution of at least 1024 x 768
- 16-bit Windows compatible sound card with speakers
- Internet connection speed of 150K
- Windows 2000, XP, Vista (XP Recommended)
- Internet Explorer 5.5 or higher
- Flash 7 or higher (Flash 9 or higher for encoding Flash Video)
- Windows Media Player 7-10, RealPlayer 8-10 or QuickTime 6.5-7
- Microsoft Virtual Machine or Java 2 Runtime Environment 1.4.2 or higher (Only if using MyEncoders)
- Pentium III 400 MHz
- 128 MB RAM (256 MB RAM recommended)
- Monitor and video card that support 64K color
- 16-bit Windows compatible sound card with speakers
- Windows 98 Second Edition, ME, NT, 2000, XP, Vista or Mac OS X (XP Recommended)
- Internet Explorer 5-7, Mozilla/Firefox 2.*, or Safari 3 (Internet Explorer Recommended)
- Windows Media Player 6.4-10, RealPlayer 8-10, QuickTime 6.5-7 (Windows Media Recommended), Flash 7+ (Flash 9 for Flash Video)
- How to set up and prepare the webcast environment, including considerations for proper lighting, seating, background, and dress.
- How to avoid unconscious behaviors that can distract and alienate viewers.
- How the addition of video affects delivery style.
- Best practices for posture, eye movements, and body language.
Cramer Digital Event Marketing Solutions
- Managing client expectations and setting realistic goals for success
- Introducing direct webcasting services into the agency ecosystem balancing creative, account management, and technological agendas.
- Picking the right production team and preparing them to deliver
- Evaluating the live vs. “on-demand” option
- Visual presentation best practices
- Navigating technology challenges for an optimal viewer experience
