Extends Enterprise Video Capability to Social Media and Collaborative Environments; Allows Registration, Tracking of Viewers

BUSINESS VIDEO EXPO – February 1, 2012  – MediaPlatform, Inc., the enterprise video software company, today announced that its WebCaster software now enables the streaming of live or pre-recorded webcasts and full-featured webinars to Facebook Pages and Microsoft SharePoint Online collaboration sites.  This advance in functionality—the first to enable webcast producers to require registration through the Facebook page—will help organizations leverage their investments in online video across their social media presences and information worker collaboration environments.

MediaPlatform developed the Facebook webcasting capability based on a request by one of its clients, Detroit-based TVS Communications Solutions.  According to TVS webcasting director Jennifer Swinehart, “We have several large company clients that need to make live webcast presentations to both internal and external audiences at the same time.  Facebook is a natural environment to accomplish this goal – and MediaPlatform’s WebCaster is an ideal platform to reach the vast audiences offered by Facebook.”

Many businesses are still trying to find their way in social media marketing.  In this context, online video offers new opportunities for social media engagement, especially with more than 800 million active users on Facebook, which makes it the second most accessed website in the United States behind Google (according to a December 2011 Nielsen Research Study). The Facebook webcasting capability benefits organizations that want to add streaming video content to Facebook Pages but prefer to have that video originate in the same enterprise platform that they use for other webcasting purposes in part so they can present to internal and external audiences simultaneously, like TVS’ clients required.

With WebCaster, an organization can produce live or on-demand webcasts for consumption on Macs, PCs, iPads, iPhones and Android devices. That same webcast or webinar can now be deployed to Facebook, with the producer retaining the ability to require viewer registration and track viewer behavior.

WebCaster’s new SharePoint integration connects an organization’s collaboration infrastructure with its video communications capacity.  Now, SharePoint users can easily display live or on-demand webcasts to colleagues on team sites hosted on SharePoint Online.  The webcasts originate with the WebCaster platform, giving producers control over the content.

“As a majority of businesses in the world standardize their intranets and collaboration toolset on SharePoint, the need for integration of high-quality video is an absolute imperative,” said Kristian Kimbro Rickard, a former Microsoft executive and CEO of Max451, a consultancy that performs SharePoint Vision Labs with global enterprises. “The WebCaster-SharePoint integration is a useful capability for teams that want to extend webcasts into the information workplace.”

According to Jim McGovern, CEO, MediaPlatform, “Online video should be a living, dynamic part of a company’s brand and workplace. As our clients take their video assets to social networks and internal team sites, we give them the ability to control that media and stay efficient in the process.”

About MediaPlatform, Inc.

MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers.   MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications and training.  With media management tools built on its platform, the company helps clients derive long term archive value from their investment in media content.

Enterprises See an 80% Drop in Internet Bandwidth Use, Eliminating Expensive Network Upgrades

LOS ANGELES—November 22, 2011—Enterprises testing a new cloud-based video on demand (VOD) technology from MediaPlatform, coupled with a Riverbed® Steelhead® wide area network (WAN) optimization solution, have seen an 80 percent reduction in Internet bandwidth consumption over other VOD offerings. Announced today by MediaPlatform, the joint offering integrates MediaPlatform’s PrimeTime media management technology with Riverbed Cloud Steelhead enabling enterprises to optimize Internet bandwidth load while accessing VOD content stored in the cloud.

“As organizations create more video content, using the cloud for storage and management of these media assets is becoming an increasingly attractive alternative,” said Greg Pulier, founder and president, MediaPlatform. “Setting up a cloud video content management system is not without its issues, however. While the cloud lets you avoid costly on-premise server setup and IT resource costs, it can also tax an organization’s Internet connection.”

Typically enterprises maintain a connection to the Internet through its datacenter. As users request videos from a cloud VOD solution, the media file will stream from the cloud to the viewer through that Internet connection. Multiple requests for the same video, however, will generate repeated downloads of the same media asset through the constrained connection. This repetitive traffic is inefficient and can consume the organization’s bandwidth causing performance issues.

The joint offering from MediaPlatform and Riverbed solves this problem by using Riverbed deduplication and compression for on-demand video streams the first time these streams are accessed from a PrimeTime server in the cloud; and by serving subsequent requests for these video streams from the cache of the Steelhead appliance collocated with the users.

“Bandwidth limitations inhibit the ability of distributed organizations to deliver enterprise video over the network,” said Venugopal Pai, vice president, global alliances at Riverbed. “Riverbed has worked with MediaPlatform to provide joint customers with a high-performance VOD solution that dramatically reduces the impact of video traffic on the network without requiring costly bandwidth upgrades.”

About MediaPlatform, Inc.
MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers. MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications and training. The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long-term archive value from their investment in media content.

www.mediaplatform.com

Webcasting to Multiple Form Factors a Boon to Corporate HR and Internal Communications

LOS ANGELES – November 8, 2011 –MediaPlatform, Inc., the enterprise video software company, today announced that its WebCaster software now allows live webcasts on Apple iPhones.  Extending its mobile strategy beyond previously announced support for the iPad and Android, MediaPlatform lets workers remotely view live training or other corporate video on their iPhones through HTTP live streaming (HLS).

MediaPlatform’s multi-device mobile video strategy aligns with major industry trends.  According to Apple’s October 18 earnings call, enterprises continue to adopt iPhones with 93 percent of the Fortune 500 deploying or testing the device, up from 91 percent last quarter, and 60 percent of the Global 500 testing or deploying iPhones, up from 57 percent last quarter.

“The ability to distribute business video to mobile devices opens a new frontier for business communications,” said Steve Vonder Haar, research director of Interactive Media Strategies. “Mobile video makes it easier than ever before to make sure that executives can get their most engaging messages distributed to the right people at the right time – and at the right place. But to make mobile video truly valuable, companies must deploy the software platforms that can help manage the complexities of making mobile distribution a reality.”

According to MediaPlatform CEO Jim McGovern, “By adding iPhone support to our mobile strategy, we’re able to give enterprises what they’ve been asking for – the ability to access webcasts and other corporate video from whatever device, browser and platform they’re using.  Introducing interactive, live HLS webcasting to the iPhone, in addition to the iPad and to Android devices, satisfies this need while delivering all the technological and network benefits Adobe Flash Platform brings to the corporate IT department.”

The company’s clients are quickly adapting to the new functionality.  “We recently took advantage of WebCaster’s new iOS capability on an earnings call for a large public company,” said Michael Bowden, technical manager for broadcast at UK-based MerchantCantos. ”It was a great service to be able to offer to our client.”

How is Flash Video Supported?

In Adobe Flash Media Enterprise Server 4.5, Adobe added support for HLS, a protocol developed to stream live and recorded video using standard HTTP connections. HLS is a streaming format compatible with the iPhone and iPad, where Flash is not supported.  As a result, enterprises using MediaPlatform’s WebCaster, which uses FMS 4.5 and its HLS capabilities —are able to webcast video to remote workers using the aforementioned mobile devices.

More on Webcaster and Its New Features:

MediaPlatform also announced several new features to its WebCaster software. WebCaster, which is available in cloud-based and on-premises versions, enables enterprises and digital media producers to produce, broadly distribute and monitor interactive live and on-demand webcasts that feature streaming video, PowerPoint® slides, audio, surveys, polls and screen demoing. New features include:

• Screencasting by software only instead of requiring special equipment such as capture cards or external capture stations. This allows for greater convenience, is less expensive and is especially useful for remote or occasional presenters.
• F4V encoding that supports the H.264 codec, which is required for webcasting on iOS devices
• Linked assets, which save time, space and bandwidth by providing the ability to present image and videos using URLs rather than uploading whole files to the WebCaster system
• Rich text editor, enables producers to create/edit the lobby, invitation emails, etc. in a WYSIWYG (What You See Is What You Get) mode

About MediaPlatform, Inc.

MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers.   MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications and training.  The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long term archive value from their investment in media content.

www.mediaplatform.com

Enterprise Video Software Company Exhibiting in Booth #87 at Streaming Media West in Los Angeles, November 8-9

LOS ANGELES – November 2, 2011 – MediaPlatform, Inc., the enterprise video software company, has been named to Streaming Media Magazine’s inaugural list of “The 100 Companies that Matter Most in Online Video.” In a selection process that started this fall with more than 200 companies across the online video ecosystem, the magazine’s staff and contributing editors chose MediaPlatform as one of the companies doing the “most important and innovative work in online video today.”

“The companies in the Streaming Media 100 represent many different pieces of the online video ecosystem,” said Streaming Media editor Eric Schumacher-Rasmussen, “but they all have one thing in common: The world of online video today would be markedly different without any of them. Each one, in its own way, has made the online video industry what it is today and is pushing it towards the future.”

Streaming Media said the magazine’s goal was to create a list of companies that are the most important, most innovative, and have had the most impact on the space in the recent past and are likely to continue to do so in the future.

MediaPlatform’s flagship product, WebCaster — available in cloud-based and on-premises versions — enables enterprises and digital media producers to produce, broadly distribute and monitor interactive live and on-demand webcasts that feature streaming video, PowerPoint® slides, audio, surveys, polls and screen demoing.  Over the past year, MediaPlatform has introduced:

• The first enterprise webcasting software enabled with multicasting video to the Adobe Flash Platform using the Adobe Flash Media Server, a process that results in radical improvements in network efficiency— and lower costs — compared to traditional streaming techniques.
• The ability to deliver live webcasts on the Apple iPad® using HTTP live streaming (HLS).
• Pay-per-view capabilities on its WebCaster software
• Support for UTF-8 to enable text in any language and Adobe Stage Video to enable audience members to improve their playback quality while reducing processor usage by up to 85 percent.
• Partnerships with other industry leaders such as Onstream and Adobe to help these companies bring next-generation webcasting to a greater audience

“Every new feature we add to our webcasting and media management software is designed to make a significant difference for enterprises that want to benefit from online video,” said Jim McGovern, CEO, MediaPlatform. “We’re grateful that Streaming Media, the most has influential magazine in the space, has recognized our work as important and innovative and we look forward to continuing to bring innovations to the industry for years to come.”

www.mediaplatform.com

Support for UTF-8, Stage Video Offers Text in Any Language, Higher Quality Playback with Reduced CPU Usage

LOS ANGELES – October 11, 2011 –MediaPlatform, Inc., the enterprise video software company, today announced two new features designed to enhance its cloud-based webcasting software to meet increasing demand worldwide.  With support for UTF-8, MediaPlatform’s Webcaster can include text in any language. Incorporating Adobe Stage Video feature into Webcaster video player enables audience members to improve their playback quality while reducing processor usage by up to 85 percent.

“Video use is increasing significantly in the enterprise, but it will explode even more when these companies are able to reach their international audiences more effectively with high quality video and lower processing requirements,” said Denis Khoo, chief technology officer, MediaPlatform.  “By adding support for features such as UTF-8 and Stage Video, WebCaster continues to add the functionality our customers are demanding to make webcasting an even more attractive means of communicating company-wide.”

UTF-8 is a universal character set transformation format, a multibyte character encoding for Unicode that can represent every character in the Unicode character set.  With support for UTF-8, MediaPlatform enables all languages so users worldwide can view the webcast text in their native language. For example, if the enterprise or producer is webcasting a training seminar to Japan, the text and bios can all be in Japanese.

Stage Video from Adobe helps websites and webcasts to deliver best-in-class video across screens and browsers by enabling access to hardware acceleration of the entire video pipeline. Incorporated into MediaPlatform’s Webcaster video player, Stage Video gives audience members advanced streaming controls for smoother, higher-quality playback. It also offers adaptive bitrate management, and content protection, consistency and reach across browsers and more than one billion computers, mobile devices and TVs.

MediaPlatform’s WebCaster — available in cloud-based and on-premises versions — enables enterprises and digital media producers to produce, broadly distribute and monitor interactive live and on-demand webcasts that feature streaming video, PowerPoint® slides, audio, surveys, polls and screen demoing.

About MediaPlatform, Inc.

MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers.   MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications and training.  The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long term archive value from their investment in media content.

Digital Communications Veterans Erik Herz and Toby Holmes

LOS ANGELES—September 26, 2011—MediaPlatform, the enterprise video software company, today announced the addition of two new members to its executive team to help meet the growing demand in the enterprise for online video.  Erik Herz will serve as director of business development while Toby Holmes will serve as director of sales for the Northwest, Midwest and Latin American regions. Together, they bring more than 30 years of strategic digital communications and webcasting experience to the company’s growing enterprise customer base.

“Both Erik and Toby have extensive experience in driving business development and sales in the online video space and have already brought valuable insight and direction to our organization – and to the growing number of enterprises wanting to expand the use of online video in their business,” said Jim McGovern, CEO, MediaPlatform.  “Their knowledge and passion for webcasting and online communications in general will ensure these companies will always have the webcasting and video asset management features that will help them meet their individual goals.”

Since joining MediaPlatform, Herz has been instrumental in establishing relationships with partners such as Research in Motion (RIM) as part of its BlackBerry Alliance Program. In addition to leading business development, Herz is responsible for all direct sales in the New England and Eastern Canada regions. He has been webcasting since 1997 when he was an Application Engineer in the Real Broadcast Network.  Since then, Herz has managed the web services group at Virage, where he produced several CEO town hall webcasts and started his own company, Webcast in a Box, where he sold the company’s webcasting solution to the US Navy, CNN and several large universities. He was part of the Kontiki team as an account manager within VeriSign and was the video services director at VBrick.  Herz earned a bachelors of arts degree from Humboldt State University.

As an expert in digital communications and webcast campaign management, Holmes provides unique insight into how webcasting and business video drive business critical results. Holmes ran the webcasting division of Worktank, a digital marketing and webcasting company located in Seattle, Washington where his team managed advanced webcast programs for more than 80 companies, including Deloitte, Kraft Foods, AT&T wireless, Microsoft and Autodesk. In addition, Holmes has held senior product marketing and sales positions with JP Morgan Chase and Foss Maritime Company, where he established new strategic partnerships to grow into new markets. Holmes received his MBA from the University of Washington and undergraduate degree from Grinnell College.

About MediaPlatform, Inc.

MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers.   MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications and training.  The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long-term archive value from their investment in media content.

 Combined Webcasting Platform Provides Expanded Functionality and Customization

LOS ANGELES and POMPANO BEACH, FL – SEPTEMBER 13, 2011 –MediaPlatform, Inc., the enterprise video software company, and Onstream Media Corporation (NASDAQ: ONSM), a leading online service provider of live and on-demand corporate audio and web communications and virtual events, today announced that the two companies have completed the integration of their technologies to deliver a new level of sophisticated webcasting services and functionality for enterprises.

Onstream’s VisualWebcaster, combined with MediaPlatform’s WebCaster cloud-based webcasting platform, enables users to create and conduct live and on-demand webcasts.  By integrating the platforms, MediaPlatform clients can take advantage of Onstream’s encoding and production services, as well as advanced content delivery and event support, while Onstream customers receive MediaPlatform’s front-end features and functionality, including:

• A self-provisioned, wizard-driven production controller
• The ability to reach audiences on multiple devices, browsers and platforms
• Support for multiple remote presenters
• Application desktop sharing capabilities
• Webcam support
• Multiple social networking options
• Advanced archive editing tools

“By integrating our technology with MediaPlatform’s WebCaster platform, we can now offer a more comprehensive solution that provides the next generation of corporate event production to our combined client base,” said Randy Selman, president and CEO, Onstream Media.  “MediaPlatform’s technology will enable our customers to manage events themselves with increased flexibility and customization.”

“The integration with MediaPlatform also gives Onstream the ability to offer clients multicast fusion on the Adobe® Flash® platform, which is a streaming technology that enables increases in video consumption without a commensurate increase in network load,” said Ari Kestin, executive vice president and general manager of webcasting, Onstream Media. “These new technologies will allow us to meet the increasing demand for enterprise webcasting.”

“Our webcasting technology platform has been tested and proven in some extremely demanding corporate environments, so we’re confident we’ll be able to provide Onstream and its customers with the sophisticated functionality they’re seeking and the reliability they demand,” said Jim McGovern, CEO, MediaPlatform.

About MediaPlatform, Inc.

MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers.   MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications and training.  The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long term archive value from their investment in media content.   www.mediaplatform.com   www.twitter.com/webcaster

About Onstream Media:

Onstream Media Corporation (NASDAQ: ONSM), is a leading online service provider of live and on-demand corporate audio and web communications, virtual event technology, and social media marketing. Onstream Media’s innovative Digital Media Services Platform (DMSP) provides customers with cost effective tools for encoding, managing, indexing, and publishing content via the Internet. The company’s MarketPlace365® solution enables publishers, associations, tradeshow promoters and entrepreneurs to rapidly and cost effectively self deploy their own online virtual marketplaces. In addition, Onstream Media provides live and on-demand webcasting, webinars, web and audio conferencing services. To date, almost half of the Fortune 1000 companies and 78% of the Fortune 100 CEOs and CFOs have used Onstream Media’s services. Select Onstream Media customers include AAA, Dell, Disney, Georgetown University, National Press Club, PR Newswire, Shareholder.com (NASDAQ), Sony Pictures, and the U.S. Government. Onstream Media’s strategic relationships include Akamai, BT Conferencing, Qwest, and Trade Show News Network (TSNN). For more information, visit Onstream Media at http://www.onstreammedia.com or call 954-917-6655.

Empower Mobile Information Workers with First Enterprise HLS Webcasting Solution for iPads

Enterprise Grade Video Streaming Powering a New Trend in the Music Industry

LOS ANGELES  – JULY 29, 2011  – MediaPlatform, the webcasting software and media management platform provider, tonight will be serving as the streaming technology partner for  the “Soulja Boy Birthday Bash” webcast. The live pay-per-view event, which will feature live performances by rapper Soulja Boy, as well as participation from a number of his celebrity friends, is expected to reach an audience of more than one million viewers. Chic Management Group, the event producer, selected MediaPlatform as its technology partner due to the company’s extensive experience with large-scale live webcasts for global corporations.

“Though we usually work in the corporate sector, our platform is well suited to the demands of a major music webcast event such as Soulja Boy’s birthday,” said Jim McGovern, CEO, MediaPlatform.  “We routinely support large live events inside the corporate firewall for our clients around the world.”

The music industry is increasingly turning to the Web as it evolves its business model in the wake of changes in how audiences want to consume content.  Live, pay-per-view webcasts such the Soulja Boy Birthday Bash also represent a way for artists to earn significant fees by reaching their fans directly through Facebook, Twitter and Google+.

MediaPlatform’s cloud-based webcasting tools make it all possible with features that were developed for corporate use, but which also present great options for musical artists, including:

• Flexible provisioning of infrastructure on demand

• Customized templates and “skins”

• Flexible production teaming options

• Rich reporting and event data capabilities

• Multiple remote presenters

• The ability to mix on-camera presenters with pre-recorded material

Chic Management Group, which has produced numerous concerts for Soulja Boy and other artists, needed to find a technology that could easily handle a slew of specialized requirements, including the creation of a customized viewer interface and an event “lobby,” as well as simple pay-per-view capabilities.  MediaPlatform’s WebCaster provides these capabilities along with built in PayPal integration.

“We needed a true partner for this event, not just stand-alone software,” says Shica Little, CEO, Chic Management Group. “MediaPlatform has been great to work with because their employees understand the pressures of a large live event.  Its team knows how to handle the technical and creative issues that inevitably come up.”

About MediaPlatform, Inc.

MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers.   MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications and training.  The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long term archive value from their investment in media content.

www.mediaplatform.com   www.twitter.com/webcaster

Also Partners with CaptionIT and Chatroll for Closed Captioning and
Private Messaging During Cloud-based Webcasts

BEVERLY HILLS, Calif.—June 15, 2011—MediaPlatform, the provider of cloud-based webcasting and media management software, today announced the addition of several new features to its WebCaster platform, including pay-per-view through PayPal. This will enable associations and learning institutions to drive additional revenue from online courses or conferences when individuals cannot travel to them. MediaPlatform has also partnered with CaptionIT for live or on-demand closed captioning; and Chatroll, for private and public messaging within the webcast.

“Different industries demand different features when producing webcasting events, and MediaPlatform strives to meet all of their requirements in an easy-to-use, brandable and scalable platform,” said Greg Pulier, president, MediaPlatform. “Associations and learning institutions, for example, all need pay-per-view functionality to monetize their individual courses; government organizations and associations require closed captioning for the hearing impaired; and the increase in social media and demand for more engaging webcast experiences has made private chat within webcasts a ‘must-have’ for almost everyone. They asked; we provided.”

Partners Bring Closed-Captioning/Private Chat
Closed captioning typically shows a transcription of the audio portion of a program as it occurs. To offer this functionality during a WebCaster event, MediaPlatform teamed with Caption IT, LLC, a full service agency offering real-time, offline and post-production captioning. The company has national and state certified captioners and staff located across the nation, in all time zones, to best meet their clients’ needs.

“Many government regulations require closed captioning to meet the needs of millions of Americans with varying levels of hearing impairment,” said Maureen DeRuyter, chief executive officer, Caption IT. “We know how important accurate captioning is for these individuals and strive for perfection in all aspects of our services. Providing these services for MediaPlatform’s clients will open the door for the company with organizations that could not have used WebCaster without closed captioning.”

MediaPlatform’s private chat capabilities come from Chatroll, a provider of cross-platform, real-time interactive solutions that allow audiences to engage each other, and those producing the webcast, by privately or publicly commenting or asking questions.

“Chatroll’s goal is to reach and engage audiences with live interactive events,” said Arlen Panchoo, director, business development, Chatroll. “Adding private chat capabilities to MediaPlatform’s Webcaster is a highly effective way to actively attract more people to events and deliver a more social and engaging event experience.”

More on WebCaster
MediaPlatform’s WebCaster software—available in browser-based and on-premises options—enables enterprises and digital media producers to produce, broadly distribute and monitor deeply interactive live and on-demand webcasts that feature streaming video, PowerPoint® slides, audio, surveys, polls and screen demoing. WebCaster supports multicast fusion on the Adobe Flash® platform with the world’s first Open Source Media Framework (OSMF) multicast player.

About MediaPlatform, Inc.
MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers. MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications and training. The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long term archive value from their investment in media content.

www.mediaplatform.com / www.twitter.com/webcaster

PrimeTime Now Offers iOS & Android Support, More Customization, HTTP Streaming & Remote LDAP

Streaming Media East—NEW YORK CITY, May 10, 2011—MediaPlatform, the provider of cloud-based webcasting and media management software, today announced mobile support and other significant upgrades to PrimeTime, its YouTube-like software for the enterprise.  PrimeTime, a rich media management/online video platform, enables organizations to preserve, organize, rate and centralize valuable knowledge and corporate media.  The new version is now compatible with Apple iOS devices such as iPhones and iPads and most Android devices with Flash, provides a completely customizable user interface, and supports HTTP Streaming for more powerful video delivery and remote LDAP for easy sign-in within the enterprise.

“We’re in the midst of a big surge in the use of both video and mobile devices in the enterprise, a reflection of a changing workforce and an increase in corporate virtualization,” said Greg Pulier, founder and president, MediaPlatform.   “As a result, people need a central platform that enables them to organize, share and locate the videos on whatever device they are using. The new version of PrimeTime – with iOS mobile support — makes it easy to keep track of these videos across both private and public channels while also enabling enterprises to customize the interface for the individual needs of the entire organization and the individual groups that are using it.”

PrimeTime was first introduced in 2008 to make all media content accessible in one place for easy retrieval and sharing.  The platform, available in both on-premises and software-as-a-service (SaaS) versions, increases the reach of video and webcasts in an organization because viewers can watch at their own convenience, search for videos, rate and comment on videos, and share them at their convenience.  Channel and social networking features let employees and partners help one another find valuable organizational knowledge. Back-end security and administrative features, such as role-based permissions, provide access control and related security.

New iOS and Android Support, Other New Features

By default, if users upload a video into the new PrimeTime, it will encode for HTTP Streaming playback in both Flash players and iOS devices. When loading the homepage or a particular video page, the page will detect if the viewer is coming from an iOS device and will load a special page that uses an HTML5 video player and plays the iOS compatible HTTP Stream.  PrimeTime is also compatible with most Android devices that have Flash installed.

In addition to iOS and Android support, the new version of PrimeTime provides:

• Administrative privileges at the channel level, enabling individual groups within the organization to manage their own dedicated, access controlled PrimeTime channels.
• HTTP Streaming Support: Since most network equipment is optimized for HTTP traffic, PrimeTime can now leverage that optimization for more powerful delivery of video on demand (VOD) across the organization. 
• Remote Lightweight Directory Access Protocol (LDAP) Support: By offering remote LDAP support, PrimeTime users do not have to log in separately to PrimeTime, they will already be logged in through their enterprise’s standard LDAP.
• More standardized reporting and analytic capability on system usage.

LOS ANGELES, CA – March 23, 2011 – To help ensure the highest quality webcasts possible, MediaPlatform® today announced a significantly enhanced version of its pre-webcast diagnostic tool and the addition of two new members to its client services team. The tool, integrated into the WebCaster cloud-based webcasting platform, enables audience members to more effectively identify potential problems on their individual computers that could affect the quality of the webcast. Read more →

IT EXPO/MIAMI BEACH, FL – February 2, 2011 – MediaPlatform®, the webcasting software and media management provider, today announced support for Adobe® Flash® Media Server in the cloud. As the first webcasting software to offer this support, MediaPlatform’s WebCaster now enables enterprises to employ application-level multicast with high quality, synchronous audio and video on the Adobe Flash platform without being required to license and install Flash Media Server on premises. Read more →

LOS ANGELES, CA – December 16, 2010 – MediaPlatform, the webcasting software and media management platform provider, today announced the Solutions Practice for the Adobe® Flash® Platform to help enterprises utilize the full potential of the platform for online video. Based on extensive experience with implementing the Adobe Flash Platform in the enterprise setting, MediaPlatform’s dynamic and highly extensible end-to-end framework enables these companies to benefit from online video that reaches virtually all of the enterprise audience without straining network resources. Read more →

LOS ANGELES—November 2, 2010—MediaPlatform, the webcasting software and media management platform provider, today announced the addition of four new media production companies to its growing partner network. Blue Sky Broadcast, Still N’ Motion, Worktank, and WindRose Media are now using MediaPlatform’s webcasting software to produce customizable and highly scalable online multimedia presentations and video events for their clients. Read more →

LOS ANGELES, CA – October 5, 2010 – MediaPlatform, Inc., the webcasting software and media management platform provider, today announced that Toronto-based Mediaco The Presentation Company has chosen MediaPlatform’s software to produce, track and deliver customizable, enterprise-level webcasts for its clients. Read more →

LOS ANGELES – September 9, 2010 –MediaPlatform, the webcasting software and media management platform provider, today announced its WebCaster product is the first enterprise webcasting software enabled with multicasting video to the Adobe® Flash Platform using the new Adobe Flash Media Server 4 software, also announced today. WebCaster now features a multicast player, built using Open Source Media Framework (OSMF). Read more →

LOS ANGELES, CA – August 9, 2010 – MediaPlatform, Inc. has become the newest President’s Circle Partner of Communications Media Management Association (CMMA), the premier professional organization for media managers. MediaPlatform, the webcasting solutions and media management software provider, joins the elite membership circle that also includes Sony and Cisco Systems, in addition to non-profit organization and government entities. Read more →

LOS ANGELES – August 16, 2010 – Creating and distributing a feature-length documentary just got easier. The directors of Building for Life, a documentary about people living with AIDS in Thailand, will use media management technology donated by MediaPlatform to facilitate video sharing among AIDS researchers in northern Thailand, South Africa, and the United States. MediaPlatform’s PrimeTime is a video management solution that will be used to assist the filmmakers in creating and editing the film, which explores how people with AIDS in Thailand who have built full lives by combining traditional and modern medicine, art, spirituality, and family. Read more →

LOS ANGELES, CA – June 24, 2010 –MediaPlatform, Inc. (formerly IVT), the webcasting software and media management platform provider, today announced it has promoted Ysette Witteveen to the newly created position of Vice President and General Manager of Client Services. MediaPlatform’s recent growth in the enterprise webcasting sector has generated the need for this role at the company. Read more →

LOS ANGELES, CA – May 27, 2010 –MediaPlatform, Inc. (formerly IVT), the webcasting and media management software platform provider that is transforming the way businesses webcast, manage and consume video and rich media, today announced it has expanded Brett Law’s role from vice president, product development to vice president, engineering.

NEW YORK – STREAMING MEDIA EAST – May 11, 2010 – MediaPlatform, Inc. (formerly IVT) today unveiled its latest product offering, MediaPlatform WebCaster, cloud-based webcasting software that packs leading edge event management, event customization, and production capabilities into a simple user experience. WebCaster has been built to serve the needs of demanding webcast production professionals as well as non-technical users. Read more →

LOS ANGELES, CA – May 10, 2010 – IVT today announced that it is adopting a new name, MediaPlatform, Inc., in recognition of the way its industry-leading webcasting and media management solutions are being used in the marketplace. Though IVT is best known for webcasting software, in the last two years the company has transformed itself into a provider of a cloud-based platform for media solutions. The platform is in use with clients that range from Fortune 500 companies to digital media producers. Read more →

LOS ANGELES, CA – May 9th 2010 – Jim McGovern has been named CEO of IVT, the webcast platform provider, the company announced today. With new executive leadership in place and a recent $5.5 million Series B financing round, IVT is poised for major expansion as more and more businesses are learning to leverage webcasting software and employee generated video for a wide variety of uses both inside and outside the enterprise. Read more →

LOS ANGELES, CA – April 14, 2010 – IVT, Inc. today announced that it is moving its industry-leading MediaPlatform webcasting software platform to the cloud. With MediaPlatform increasingly being used in large-scale webcasts by media producers, as well as Fortune 500 clients, the company is elevating its delivery capacity through a partnership with a tier-1 cloud infrastructure provider. Read more →