MediaPlatform Resources
Webinars
Video for Internal Communications Inside the Global Enterprise
In this webinar you will get tips on how to enhance your internal webcasting efforts from MediaPlatform customer Maxim Integrated (NASDAQ: MXIM). Learn the features and functionality needed by this 9,300 employee enterprise to reach its employees across multiple locations.
Improving Internal Communications with Video
Learn about the new simplified generation of sharing video content across the enterprise. Industry experts will share best practices of video for the enterprise, from marketing and corporate tube to learning, training, and the social enterprise. These experts will share how leading organizations like Coldwell Banker, SAP, Best Buy, Bank of America and others have increased efficiency and enhanced results while cutting costs.
Launching an Internal Video Sharing Program
Communications Professionals have many options to choose from when delivering messages to their internal audiences, but online video has emerged as the dominant employee communication medium.
Paolo Tosolini, the internal communications expert who launched and managed the internal video platform at Microsoft shares the lessons he has learned in his work helping organizations integrate online video, as well as answering your questions about what to look for when choosing an enterprise YouTube.
Enterprise Mobile Video: What’s Next?
Lately, the winds of hype concerning mobile video in the enterprise have reached gale force. According to some, the iPad changes everything. Yet, will new form factors such as tablets actually change the way business people produce and consume video? What does the future look like for mobile video, especially in the enterprise?
The Evolution and Future of Business Video
The days of using video in the enterprise solely for employee training are gone. Video is now a fully integrated business tool that has become a requirement for any organization with a desire for effective and efficient internal and external communication.
See More MediaPlatform Webinars
Video for Knowledge Management and Acquisition
Industry analyst Dan Rasmus discusses the role of video in enterprise knowledge management. With the looming retirement of the baby boomer generation, a.k.a. the “Silver Tsunami”, corporations will need to be more proactive in their efforts to archive and transfer knowledge from senior executives to a younger workforce.
How to Build Effective Marketing Presentations
Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.
Your Webinar Software Just Isn’t That Into You
Web conferencing and webcasting. These two technologies seem fundamentally similar, but they actually serve quite different needs. This webcast will explore the different business applications of these two technologies further, helping you gain an understanding of which one is right for a given business challenge.
Whitepapers
The Business Case for Event Webcasting
Webcasting is far more than just putting video on the web. Corporate webcasting is a process of making business presentations come alive to a web audience using specialized software tools that combine video, PowerPoint, Q&A, and other interactive features.
Webcasting vs. Webconferencing
These two technologies seem fundamentally similar, but they actually serve quite different needs. Web conferencing uses software that enables groups of people to meet online in a collaborative setting, whereas webcasting is meant for rich media presentation to an online audience. Essentially, Web conferencing is for meetings while webcasting tools are for events.
Multicast Fusion on the Adobe® Flash® Platform
MediaPlatform worked closely with Adobe to implement the first real world test of Flash multicasting using Flash Media Server 4 (FMS 4) and our own WebCaster enterprise webcasting tool. For this process, we developed the world’s first hybrid multicast enabled Flash player.
See More MediaPlatform Whitepapers
Webcasting Productions Best Practices Guide
Webcasting is a unique and powerful way to reach large audiences with high impact, rich-media presentations. Producing even a simple webcast however, can be a challenging endeavor. Webcasting tools enable a webcast producer to create the best possible event, but the technology is only part of the overall webcasting equation.
Building Consensus on Enterprise Video
The use of online video in the enterprise environment has reached an inflection point. It’s no longer an optional or “nice to have” feature of corporate life. It’s a key ingredient of communication, training, collaboration, and management. This development is not necessarily viewed as good news by everyone involved in the delivery of video in the enterprise, however.
Finding the Empowering Balance in Webcasting
As the art of webcasting grows more sophisticated, expectations for online presentations from both audience members and executive presenters grow more demanding. If you’re responsible for online presentations, these expectations may be causing you some challenges.
Case Studies
The Curry Rockefeller Group
The Curry Rockefeller Group is a New York-based agency that works with global pharmaceutical clients on the production of medical education content that is “Thought-Leader-Focused”. The company’s successful strategy has been to partner with outstanding experts in a given medical field and present medical education that is widely viewed as best in class amongst practitioners.
Tetra Tech
Tetra Tech (NASDAQ: TTEK) is a leading provider of consulting, engineering, and technical services worldwide. Tetra Tech trains thousands of geographically remote EPA stakeholders on water regulations and other topics using MediaPlatform software.
Worktank
Our event partner Worktank uses MediaPlatform WebCaster for digital communications that are moving, interactive, and measurable.
WindRose Media
WindRose Media is a media production company that specializes in overseeing large-scale, webcasts and other complex events. WindRose is active in many sectors, but the company has enjoyed particular success with government clients. In 2011, WindRose finalized an agreement to produce 51 educational webcasts for a major U.S. Government agency.
Download the case study
See More MediaPlatform Case Studies
Streaming Video in the Fortune 500
Our experience with our client, a Fortune 500 technology company, proves that video can now reach the entire internal audience and also be simultaneously usable for the external Web through an alternative to Real® multicast streaming. We worked closely with Adobe Systems and the client on the pilot of Multicast Fusion on the Adobe® Flash® Platform. The challenge was to implement this breakthrough video streaming technology which had previously not been tested in a real world environment.
Mediaco
Mediaco, one of Canada’s largest Audio/Visual staging companies, provides a webcasting service that matches the company’s reputation for high standards in event production. Mediaco’s story is a great example of how an established AV company can make the move to webcasting. It
Connect with MediaPlatform