Making Video Communications and Training Searchable and Accessible

Video has proven to be an effective and cost-efficient tool for communications and training inside today’s global enterprise. With this growth in the creation of corporate video, intelligent content management is essential for maximizing returns on the investments made in on-demand assets and live webcasting.



Harnessing the Power of Video to Improve Internal Communications

Many experts believe that almost every employee issue – performance, productivity, attendance, and turnover – can be improved with better internal communications. Organizations that communicate effectively report higher levels of employee engagement and morale than companies that fail to do so. But how can executives and managers communicate with a dispersed workforce, while at the same time providing the tools for a two way dialogue?



Revolutionizing Employee Engagement with Gamification and Video

Gamification engines and enterprise video platforms are two proven solutions for boosting employee engagement, and have been successfully deployed at companies including Box, Ericsson, Ford and Oracle. By enabling more compelling training and certification programs, powering easier knowledge sharing and transforming collaboration, gamification and video have become two important tools for companies seeking a competitive advantage.



Driving Engagement with Enterprise Social Networks Through Video

Research from IT analyst firm Gartner projects that by 2016, 50 percent of large organizations will have internal Facebook-like social networks, and that 30 percent of these will be considered as essential as email and telephones are today. However, the same report also predicts that 80 percent of social business efforts will not achieve the intended benefits.



Elevating Employee and Executive Communications with Video

An internal communications strategy that keeps employees informed, engaged and productive has proven to be a vital component for maximizing performance inside today’s enterprise. However, research shows that many corporate communication tools – email, newsletters and blogs – are becoming increasingly less effective.



Enterprise Video: On-Premises vs. Cloud

In this webinar, you’ll learn how enterprise IT organizations can make the right decisions about moving from on-premises video platforms to the cloud based solutions. Hear why on-premises vs. cloud is not only about security but also relates to functionality and total cost of ownership. Learn about security controls that will scale to hybrid and public clouds, how smartphones and tablets are driving the consumption of video within the enterprise and get a thorough understanding of the technical requirements for securing a cloud based infrastructure.



Improving Corporate Communications with Video

Organizations of all sizes are increasingly leveraging internal video to improve a variety of business processes and gain competitive advantage. Corporate communications, knowledge sharing and collaboration have been given a boost through the utilization of on-demand video and live webcasting inside the enterprise YouTube.



How to Get the Most Out of Enterprise Video

Video has become an integral part of the way individuals and businesses communicate and connect. It’s no simple task, however, to implement a secure and robust video solution in your enterprise and encourage adoption so that video can thrive throughout your business. This webinar details how you can manage, organize and securely distribute live and on-demand video to every employee throughout your organization.



What’s Next for the Enterprise YouTube?

MediaPlatform is the leading enterprise YouTube enabling on-demand streaming and live rich media webcasting for corporate communications, training, collaboration and knowledge sharing at Adobe, Ericsson, Facebook, General Motors and many other organizations. MediaPlatform provides companies with the tools to deliver streaming content to internal or external viewers anywhere on any device, regardless of location or content distribution technology.



Video Platforms as the Future of Corporate Communications

Research from the leading business associations and publishers for corporate communicators has shown that medium and large corporations across all industries are actively searching for ways to leverage video to enhance executive messaging, improve the effectiveness of training, connect the distributed workforce and enable knowledge sharing.



Driving SharePoint Adoption and Engagement with Video

Leading business executives recognize the power of the social business to increase productivity, improve company culture and, most importantly, grow the bottom line. Unfortunately, many enterprises have invested in social technologies that have not been widely adopted by their workforce. Microsoft SharePoint is nothing more than a glorified file share for many organizations, however, some of the most innovative companies in the world have identified the power of integrating an enterprise video platform to drive adoption and achieve meaningful results from investment in the tool.



Best Practices for Implementing an Enterprise YouTube

The enterprise YouTube is a social video platform for streaming on-demand video and live webinars inside the enterprise. The adoption of this technology has been driven by the use of consumer-based video sharing applications, such as Vimeo and Google’s YouTube, by employees to communicate and collaborate with internal project teams, partners and customers.



Transforming Microsoft SharePoint with Video

A recent research note from Gartner, Inc. titled “Should Microsoft Kill SharePoint?” touched on some of the obstacles organizations face with driving adoption of Microsoft’s popular collaboration software. The paper recommended freezing new on-premises SharePoint projects and to start them online instead. This comes on the heels of the world’s top IT analyst firm’s advice to not upgrade from SharePoint 2010 to 2013.



Video and the Pyramid of Employee Engagement

The time has come to transform employee engagement, and video is a key component in any successful strategy. Enterprise video content management systems capable of streaming on-demand and live video have recently been leveraged to improve employee engagement at companies such as Dow Chemical, Ericsson, Facebook and General Motors. These organizations needed a modern and compelling tool that could ignite and sustain engagement and found it in the enterprise YouTube.



Video for Internal Communications Inside the Global Enterprise

In this webinar you will get tips on how to enhance your internal webcasting efforts from MediaPlatform customer Maxim Integrated (NASDAQ: MXIM). Learn the features and functionality needed by this 9,300 employee enterprise to reach its employees across multiple locations.



Launching an Internal Video Sharing Program

Communications Professionals have many options to choose from when delivering messages to their internal audiences, but online video has emerged as the dominant employee communication medium.

Paolo Tosolini, the internal communications expert who launched and managed the internal video platform at Microsoft shares the lessons he has learned in his work helping organizations integrate online video, as well as answering your questions about what to look for when choosing an enterprise YouTube.

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Tips for Selecting an Enterprise YouTube

Research at medium and large enterprises across all industries has proven that video is a valuable tool for making an organization more social, improving employee engagement and enabling collaboration and knowledge sharing. Unfortunately, tools like YouTube and Vimeo lack the privacy, branding options and security controls required by corporate communications professionals to serve as an organization’s video portal.



Leveraging Mobile Video in Internal Communications

Cisco estimates that two-thirds of the world’s mobile data traffic will be video in the next three to four years. Inside the enterprise, advancements in technology, combined with accelerating consumer video use, is driving the adoption of mobile video. In this webinar we will highlight ways you can leverage mobile video for internal communications at your company and how to ensure your employees produce engaging and effective content.



Improving Collaboration in the Dispersed Enterprise

In this webinar, MediaPlatform hosts a dicussion with the CEO of the enterprise engagement platform Jostle on how to better engage remote employees. In this webinar you will learn:

  •   How to grow and maintain your culture regardless of company size
  •   How to leverage video to increase productivity
  •   How to utilize EGC to uncover hidden employee expertise
  •   How to prevent your employees from being lost in a sea of files


White Papers

Webcasting vs. Web Conferencing

These two technologies seem fundamentally similar, but they actually serve quite different needs. Web conferencing uses software that enables groups of people to meet online in a collaborative setting, whereas webcasting is meant for rich media presentation to an online audience. Essentially, Web conferencing is for meetings while webcasting tools are for events.

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Frost & Sullivan Global Enterprise Webcasting Award

Based on Frost & Sullivan’s analysis of the enterprise video webcasting market, MediaPlatform is the winner of the Product Line Strategy Leadership Award.

Frost & Sullivan Industry Analyst Anisha Vinny on MediaPlatform:

“Even though the value proposition of webcasting is powerful, the technology has yet to reach widespread enterprise adoption,” said Vinny. “MediaPlatform’s integrations with a slew of popularly used enterprise technologies help extend video webcasts as well as on-demand video into other avenues, such as collaboration platforms and enterprise social networks.”

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Analysis of the Global Online Video Platforms Market

Growth consulting firm Frost & Sullivan evaluated all global online video platform (OVP) vendors currently providing solutions for internal communications, collaboration, knowledge sharing and marketing. This new report observes that organizations are “looking at online video far more strategically to efficiently communicate with employees and partners, to combat churn, and to create a better trained workforce that improves competitive strength and customer satisfaction.”

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Improve Employee Engagement with Employee Generated Content

How do you keep employees in the loop when the home office is in Kansas, but a huge segment of the team is in Bangalore? Corporate video has been used to connect employees, clients and stakeholders, for some time, but to employ a 20th-century format, in which static content is generated and produced at the executive level, would be to miss out on the enormous benefits and potential for higher engagement to be found in Employee Generated Content or EGC.

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Improve Enterprise Learning and Training with the Enterprise YouTube

An internal company video portal, or enterprise YouTube, can support corporate training and workforce development by cultivating active learners in the workforce through the use of on-demand and live content. Active learners are ideally suited to adopting new technologies, systems, and methodologies, which in turn translates into improved efficiencies and ROI, making the case for investing in technology that helps turn passive learners into active ones.

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Making Your Business More Social with an Enterprise YouTube

The possibilities for creating the next evolution in collaborative communications via on-demand
video are intriguing and endless for enterprises. Enterprise YouTubes can support town halls,
executive communications, HR training, knowledge sharing and collaboration across local and geographically dispersed teams, by leveraging the real-time functionality and social features of
public video sharing platforms.

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Multicast Fusion on the Adobe® Flash® Platform

MediaPlatform worked closely with Adobe to implement the first real world test of Flash multicasting using Flash Media Server 4 (FMS 4) and our own WebCaster enterprise webcasting tool. For this process, we developed the world’s first hybrid multicast enabled Flash player.

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Building Consensus on Enterprise Video

The use of online video in the enterprise environment has reached an inflection point. It’s no longer an optional or “nice to have” feature of corporate life. It’s a key ingredient of communication, training, collaboration, and management. This development is not necessarily viewed as good news by everyone involved in the delivery of video in the enterprise, however.

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Finding the Empowering Balance in Webcasting

As the art of webcasting grows more sophisticated, expectations for online presentations from both audience members and executive presenters grow more demanding. If you’re responsible for online presentations, these expectations may be causing you some challenges.

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Case Studies



The Curry Rockefeller Group

The Curry Rockefeller Group is a New York-based agency that works with global pharmaceutical clients on the production of medical education content that is “Thought-Leader-Focused”. The company’s successful strategy has been to partner with outstanding experts in a given medical field and present medical education that is widely viewed as best in class amongst practitioners.



Tetra Tech

Tetra Tech (NASDAQ: TTEK) is a leading provider of consulting, engineering, and technical services worldwide. Tetra Tech trains thousands of geographically remote EPA stakeholders on water regulations and other topics using MediaPlatform software.

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Our event partner Worktank uses MediaPlatform for marketing communications that are moving, interactive, and measurable.


Worktank Case Study


WindRose Media

WindRose Media is a media production company that specializes in overseeing large-scale, webcasts and other complex events. WindRose is active in many sectors, but the company has enjoyed particular success with government clients. In 2011, WindRose finalized an agreement to produce 51 educational webcasts for a major U.S. Government agency.

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Streaming Video in the Fortune 500

Our experience with our client, a Fortune 500 technology company, proves that video can now reach the entire internal audience and also be simultaneously usable for the external Web through an alternative to Real® multicast streaming. We worked closely with Adobe Systems and the client on the pilot of Multicast Fusion on the Adobe® Flash® Platform. The challenge was to implement this breakthrough video streaming technology which had previously not been tested in a real world environment.

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Mediaco, one of Canada’s largest Audio/Visual staging companies, provides a webcasting service that matches the company’s reputation for high standards in event production. Mediaco’s story is a great example of how an established AV company can make the move to webcasting. It

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