MediaPlatform Blog

How Video Accommodates All Learning Styles

Posted by on Sep 17, 2014 in MediaPlatform Blog | Comments Off

How Video Accommodates All Learning Styles

How many times have you sat in a two-hour meeting only to realize after that you don’t recall anything that was discussed? Sure maybe it was because you actually weren’t paying attention, but have you ever thought about ‘why’ you weren’t paying attention? It’s possible it’s because the content was dull, but chances are you failed to comprehend the material because you are not an auditory learner.

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Smart Companies use Video for Employee Training & Development

Posted by on Sep 16, 2014 in MediaPlatform Blog | Comments Off

Smart Companies use Video for Employee Training & Development

Did you know that 59 percent of all "best in class" organizations are using some form of video content? How are they using it and why? According to a study by Aberdeen Group, those that use video content reach organizational goals, have more engaged employees, and fill their open positions at a higher rate than those that don't use video content.

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Employee Engagement in Action: The Southwest Airlines Blog

Posted by on Sep 11, 2014 in MediaPlatform Blog | Comments Off

Employee Engagement in Action: The Southwest Airlines Blog

Employee engagement plays an important role in an organization's culture as well as in its ability to attract and retain the best employees. After all, engaged employees tend to be satisfied with their jobs and motivated to stay. Happy, engaged employees are also the ones you want facing your customers for obvious reasons. Southwest Airlines is a prime example of a company that knows how to engage employees and customers alike. Its blog is a case study in how to use an external communications platform to both communicate as well as increase employee engagement.

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How Human Resource Departments Can Leverage Video

Posted by on Sep 10, 2014 in MediaPlatform Blog | Comments Off

How Human Resource Departments Can Leverage Video

Remember when the words “HR” and “technology” were never in the same room let alone the same sentence? Well things have changed a lot. Similar to how technology transformed marketing, it’s now playing a pivotal role in human resource departments around the world.

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Video Consumption on Mobile Devices Continues to Experience Massive Growth

Posted by on Sep 9, 2014 in MediaPlatform Blog | Comments Off

Video Consumption on Mobile Devices Continues to Experience Massive Growth

Do you have a tablet or smartphone? If so, you've likely consumed your fair share of content on your mobile device. From in-depth articles and interactive websites to high resolution video, mobile technology delivers an engaging experience while untethering you -- and countless others -- from the desktop. In fact, a recent article on eWeek.com stated the following, "With a year-over-year increase of 532 percent since 2012, mobile video consumption is becoming mandatory for any company in the video business."

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Building an Audience with Video Blogging

Posted by on Sep 4, 2014 in MediaPlatform Blog | Comments Off

Building an Audience with Video Blogging

Do you like the concept of blogging but dread the thought of actually writing a blog post? Just as some communicators prefer other communications methods such as video blogging, the same is true of your followers: some prefer to watch videos over reading text. Whether you're attracted to video blogging as an alternative to writing or want to appeal to a segment of your audience that prefers video, the use of video makes blogs much more consumable for many viewers on a regular basis.

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“Selfie time!” Internal Messaging that Appeals to Millenials

Posted by on Sep 3, 2014 in MediaPlatform Blog | Comments Off

“Selfie time!” Internal Messaging that Appeals to Millenials

No matter what industry you are in chances are you have Millenials in your workplace. Just like every other generation who has entered the workforce, it isn’t without its challenges. Some people are critical of their work ethic while others are frustrated by their constant need to be connected to technology. But is having tech-obsessed employees a bad thing? Definitely not for internal communicators who are constantly tasked with reaching and engaging employees.

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