MediaPlatform Blog

The Growing Necessity of Mobile Delivery in Enterprise Video

Posted by on Jul 29, 2014 in MediaPlatform Blog | Comments Off

The Growing Necessity of Mobile Delivery in Enterprise Video

You've likely noticed that the workforce has changed dramatically in recent years. Mobile and cloud technology have made it possible for workers to take their work and access corporate content on the go. Whether logging in and generating sales orders from a tablet in the field or viewing the latest training videos on a smartphone while commuting to and from the office, mobile devices have transformed how today's workers work, learn, and interact with others.

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The Importance of Training Through Video

Posted by on Jul 24, 2014 in MediaPlatform Blog | Comments Off

The Importance of Training Through Video

As you know, there are many ways to deliver training including: live classes, self-study workbooks, interactive software, and online training videos to name just a few. Each has its place; however, training through video has numerous advantages. Here's why training through video is so important.

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How an Enterprise YouTube Can Reduce Employee Turnover

Posted by on Jul 23, 2014 in MediaPlatform Blog | Comments Off

Remember when people used to stay at their jobs for 30 years? Wow how things have changed! According to a recent study by the U.S. Department of Labor, since 2009, the number of jobs quit has increased by 52 percent, to 2.3 million in March 2014; A rise of 52% over the last five years. Years ago it didn’t take much to keep employees happy. You pay them well, and they stay loyal. It wasn’t rocket science. But things have changed. It’s not so much about the wages anymore, but the intangibles, like appreciation, advancement opportunities,...

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Best Practices for Video Training

Posted by on Jul 22, 2014 in MediaPlatform Blog | Comments Off

Best Practices for Video Training

Though companies have been using video for training for decades, today's technologies make video training easier and more accessible than ever. Not only can you distribute videos to trainees using enterprise video sharing platforms, you can produce your own videos with ease. However, to ensure professional production values, follow these best practices for video training.

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How Enterprise Video Leads to Sales Enablement

Posted by on Jul 17, 2014 in MediaPlatform Blog | Comments Off

How Enterprise Video Leads to Sales Enablement

The advances made in the enterprise video industry in recent years have empowered sales teams to become more effective at achieving their goals than ever before. In many circles, this phenomenon is referred to as “sales enablement,” a term that is widely used, but also one that has many different definitions.

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Why Your Employees Aren’t Watching Your Videos

Posted by on Jul 16, 2014 in MediaPlatform Blog | Comments Off

Why Your Employees Aren’t Watching Your Videos

You finally got an enterprise YouTube and you couldn't wait to show off your movie making skills. You figured the first few times might be a bit of a learning curve, but then it would be just a matter of time before your employees were begging for more and Hollywood directors were asking for your advice. Only that didn’t happen. In fact no one, apart from your closest colleagues, who you bribed, even watched your videos.

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The Business Impact of Video Becoming Democratized

Posted by on Jul 15, 2014 in MediaPlatform Blog | Comments Off

The Business Impact of Video Becoming Democratized

Today video production and distribution is more accessible than ever, making the video industry ripe for disruption. Digital cameras, devices like GoPro, and even smart phones make producing videos cost-efficient and portable, while “platforms like YouTube are making it easier than ever for anyone to build an audience and monetize those videos.”[i] The print industry underwent this change over the last decade as the internet and self-publishing tools and platforms like Wordpress allowed new publishers to emerge well outside of the traditional old guard of newspapers and weekly magazines.

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