MediaPlatform Blog

Video Has Evolved How We Learn

Posted by on May 28, 2015 in MediaPlatform Blog | Comments Off

Video Has Evolved How We Learn

Today, video is all around us as it's being used to market and sell products & services, to share and promote ideas and to entertain us. The use of video is ingrained in our everyday lives, from news and commercials to everything on YouTube. We often don't realize just how much videos how changed how we take in information, allowing us to absorb more and making it more likely to remember it. Video is so effective at communicating to the masses that it naturally made its way in the realm of learning and teaching.

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Four Employee Insights an Enterprise YouTube Reveals

Posted by on May 27, 2015 in MediaPlatform Blog | Comments Off

Four Employee Insights an Enterprise YouTube Reveals

Technology has provided us with insights into some of the most complex business problems. For example, a customer relationship management tool can tell us about our customers and our sales opportunities. Then there is marketing automation software which can reveal where potential prospects are in the buying cycle. But what about technology that can provide us insight of our own employees?

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Why You Need to Consider an Enterprise Webcasting Solution

Posted by on May 20, 2015 in MediaPlatform Blog | Comments Off

Why You Need to Consider an Enterprise Webcasting Solution

There is no shortage of research and articles validating the strengths of enterprise webcasting. Yet there are still a lot of companies that have yet to include a webcasting platform in their technology arsenal. Some of these companies are afraid of the cost. Others are unsure which platform is the best option. And some are just plain skeptical or unclear on the advantages of enterprise webcasting.

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Using Video to Enhance Employee Learning

Posted by on May 13, 2015 in MediaPlatform Blog | Comments Off

Using Video to Enhance Employee Learning

Remember when employee learning meant a 3-ring binder with a bunch of recycled notes? Luckily on the job learning and training has come a long, long way. However, even with the best intentions most companies still fail to provide their employees with an interactive learning experience that benefits both them and the company. To stay competitive smart companies have now realized that learning must be ongoing, and not just part of on onboarding process. Workplace learning also needs to extend beyond the traditional ‘product training’ and provide opportunities for employees to advance within the organization and aspire to leadership roles.

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Top Communications Mistakes Made By Executives

Posted by on May 6, 2015 in MediaPlatform Blog | Comments Off

Top Communications Mistakes Made By Executives

How many times have we heard that communication from the top is the most important? And yet how often are many executives still failing at communication? Despite the best intentions, a lot of leaders are still struggling to get the right messages across at the right time to the right people. Here are some of the most communications mistakes made by executives:

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Benefits Of Webcasting For Marketing

Posted by on May 1, 2015 in MediaPlatform Blog | Comments Off

Benefits Of Webcasting For Marketing

When compared to conventional communication methods that utilize printed materials, video has shown to be more effective when it comes to engaging clients and getting them to stay on the website for longer, which is great for marketing and strategies that are focused on conversions. Customers are also more likely to retain the information that they are presented with when it’s more visual. This is because video allows for non-verbal communication, which makes up about 90% of all communication according to experts.

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Benefits of Webcasting for Training & Development

Posted by on Apr 30, 2015 in MediaPlatform Blog | Comments Off

Benefits of Webcasting for Training & Development

Any manager knows that what's difficult about training is that the knowledge doesn't stick - an employee that undergoes training can end up forgetting the majority of what they've been taught because the information is not presented in a way the grabs their attention and reinforces what is communicated. This can cause huge problems and inefficiencies further down the line. With video, the equation changes.

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