MediaPlatform Blog

Improving Engagement with Jive Through the Enterprise YouTube

Posted by on Aug 19, 2014 in MediaPlatform Blog | Comments Off

Improving Engagement with Jive Through the Enterprise YouTube

In 2012, one of the largest studies examining social collaboration in the enterprise was published by the McKinsey Global Institute. It concluded that "...the use of social technologies to improve communication and collaboration within and across enterprises could contribute two-thirds of the $900 billion to $1.3 trillion in value that we estimate can be created across the four commercial sectors we study."

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MediaPlatform Announces Integration with Jive

Posted by on Aug 19, 2014 in MediaPlatform Blog | Comments Off

LOS ANGELES, CA - August 19, 2014 - MediaPlatform, Inc. (www.mediaplatform.com), the leading enterprise video platform, today announced the release of its new integration for enterprise social network Jive. MediaPlatform provides Jive users with the ability to stream live rich media webcasts,upload on-demand video or add employee generated content to any location inside the social collaboration platform.

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The Growth of Knowledge Sharing in the Enterprise Through Video

Posted by on Aug 14, 2014 in MediaPlatform Blog | Comments Off

The Growth of Knowledge Sharing in the Enterprise Through Video

Today's employees are well-equipped with technology. In their pockets, purses, and briefcases are powerful devices that include high resolution video cameras. They're comfortable shooting and appearing on video. At their desks, webcams and screen capture software make it possible to quickly and easily create short videos. At companies with full-blown media platforms, creating videos is even easier.

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Ways to Improve Employee Engagement through Video

Posted by on Aug 12, 2014 in MediaPlatform Blog | Comments Off

Ways to Improve Employee Engagement through Video

Many companies say that their employees are their "most important assets," and they are. As such, employees deserve the spotlight. Video is a fantastic medium for showing appreciation for your team's contributions as well as for increasing engagement. According to MediaPlatform, social video and corporate communications improve employee productivity, motivation and community through media collaboration and sharing tools.

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Why Video and Social Media Work So Well for Business?

Posted by on Aug 7, 2014 in MediaPlatform Blog | Comments Off

Why Video and Social Media Work So Well for Business?

Broadband networks and social media make sharing videos with the masses a simple matter of click and play. It's easy for businesses and consumers alike to interact using video. Aside from ease of use, why do video and social media work so well? Here are a few reasons why these two technologies click.

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How Local Governments Use On-Demand & Live Streaming Video

Posted by on Aug 5, 2014 in MediaPlatform Blog | Comments Off

How Local Governments Use On-Demand & Live Streaming Video

Governments have a responsibility to be transparent, and many city governments are doing just that through the use of both live and on-demand video. Traditional video equipment and webcams capture city council meetings, hearings, and other government events as they occur. Constituents can watch these events as they take place or later view them online.

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How Video Content is Driving Business for Sales Teams

Posted by on Jul 31, 2014 in MediaPlatform Blog | Comments Off

How Video Content is Driving Business for Sales Teams

Video marketing is a popular choice for organizations of all sizes. It's accessible, effective, and relatively easy to share online. However, it's also difficult for organizations to be heard amongst "all the noise," and many online video campaigns fail to attract an audience. Despite the challenges, many organizations successfully use video content to drive business for sales teams. According to research conducted by Aberdeen Group (1), "best-in-class companies" (top 20 percent of performers in several categories defined by Aberdeen) outperform others in video conversions by a huge margin.

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