MediaPlatform Blog

Three Popular MediaPlatform Integrations

Posted by on Aug 26, 2015 in MediaPlatform Blog | Comments Off

Three Popular MediaPlatform Integrations

One of the first questions people usually have when researching new technology is “what does it integrate with?” After all, no one wants to spend money on new technology and discover after that it doesn’t play nice with the existing tech infrastructure. That won’t make your boss happy. And it especially won’t impress your IT department. If you are investing in an enterprise video platform, it’s important to understand the depth of potential integrations. It’s not just about “if it integrates”, but rather “how it integrates”.

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How an Enterprise Video Platform Builds Transparency, Loyalty, and Engagement

Posted by on Aug 19, 2015 in MediaPlatform Blog | Comments Off

How an Enterprise Video Platform Builds Transparency, Loyalty, and Engagement

Becoming a transparent business isn’t just a suggestion, it’s now a necessity. The benefits of a transparent business include stronger innovation for product development, increased employee engagement, a loyal and motivated staff, and a positive impact to your bottom line. To achieve this level of transparency, many progressive organizations around the world are embracing internal social tools to help become more transparent. Outdated e-mail and web conferencing technologies are paving the way for chat, video, and social collaboration tools. People now need communication that is in real time and highly interactive.

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It’s Not Too Late to Make your Business Social!

Posted by on Aug 12, 2015 in MediaPlatform Blog | Comments Off

It’s Not Too Late to Make your Business Social!

From intranets to wikis, to instant messaging platforms to talent management software, more businesses are building a work environment where employee interaction is mediated by technology, rather than in person. The reason? To make workplaces more social, which in turn leads to increased productivity. Some companies fear that they’ve missed the boat, and that it’s too late to go social. Or that it is impossible to get everyone on board. But this isn’t true! By following a few steps you can slowly transform your workplace into a social environment. Here are a few tips:

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6 Ways Marketing Professionals Use Video

Posted by on Aug 5, 2015 in MediaPlatform Blog | Comments Off

6 Ways Marketing Professionals Use Video

With an estimated 70% of marketers using video, It’s no surprise that 2015 has been called the year of the video. As brands find new and interactive ways to reach new prospects, video stands out among other mediums. Why? It’s engaging, it’s interactive, and it’s easy to use. In less than 30 seconds, customers can learn everything they need to know before taking the next step. And thanks to the evolution of enterprise video platforms, it’s now easier than ever to create video without a lot of cost. Today’s technology allows users to easily create and upload videos, manage video channels, and interact with prospects through polls and surveys. Videos provide the perfect complement to online marketing. Here’s six ways to incorporate video into your marketing strategy:

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MediaPlatform Raises $12 Million Round To Accelerate Growth

Posted by on Aug 5, 2015 in MediaPlatform Blog, News and Events, Press Releases | Comments Off

MediaPlatform Raises $12 Million Round To Accelerate Growth

MediaPlatform, Inc. (www.mediaplatform.com), the leading enterprise video and webcasting platform for corporate communications, training and collaboration, today announced that it has closed on a $12 million round of growth equity. The financing was led by TVC Capital with follow-on participation from existing investors Barshop Ventures and Jim McGovern, MediaPlatform’s CEO. The new capital will be used to accelerate the company’s momentum and meet the growing demand for enterprise video and webcasting solutions. Jeb Spencer and Mykel Sprinkles of TVC Capital will join the company’s board of directors.

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Tips for a Stress Free Webcasting Experience

Posted by on Jul 29, 2015 in MediaPlatform Blog | Comments Off

Tips for a Stress Free Webcasting Experience

Webcasting is an increasingly popular way of communicating to a targeted audience. If you are new to webcasting, or uncertain of what it really is, it is an online event which uses audio, video, and other interactive tools to allow the presenter and audience to communicate throughout the presentation. A webcast can be delivered in real-time or on-demand for viewing at a later date. But it is often the live presentation that causes the most anxiety and stress. Since webcasting is 90% dependent on technology, it can be a little scary when things don’t go exactly as planned. The good news is that it doesn’t have to be that way. When you have the right tools, tips, and support, webcasting can be an enjoyable and successful experience. Here are a few tips to ensure your webcast is stress-free:

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MediaPlatform Recognized as a Sample Vendor in Two Gartner Hype Cycles

Posted by on Jul 28, 2015 in MediaPlatform Blog, News and Events, Press Releases | Comments Off

MediaPlatform Recognized as a Sample Vendor in Two Gartner Hype Cycles

MediaPlatform, Inc. (www.mediaplatform.com), the leading enterprise video and webcasting solution, today announced that, Gartner, the world’s leading information technology research and advisory company, named MediaPlatform as a sample vendor in the Enterprise Video Content Management sections of the Hype Cycle for Content Management, 2015 and the Hype Cycle for Unified Communications and Collaboration, 2015.

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