MediaPlatform Blog

The Power of Adding Video to Your CEO Town Hall

Posted by on Apr 17, 2014 in MediaPlatform Blog | Comments Off

The Power of Adding Video to Your CEO Town Hall

In the Blessing White report “Employee Engagement Research Report Update – January 2013”, which discusses their key findings and among them they found that getting feedback and clarity on the organization’s priorities, were among the top drivers when it comes to employee engagement. The engagement equation involves a web of relations, actions, and follow-up actions. Blessing White’s report was designed to clarify the roles and responsibilities within that web and offered suggestions to better bring workforces together to raise an enterprise’s engagement equation.

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Tips for Creating Internal Video Content

Posted by on Apr 10, 2014 in MediaPlatform Blog | Comments Off

Tips for Creating Internal Video Content

“No more long, cumbersome marketing documents – no more boring presentations. Video is how companies and business should communicate.” Mark Leaser, Worldwide Offerings Manager, IBM. Once companies like IBM got onto the enterprise video for internal communications bandwagon, they never looked back. But long before IBM became such a boisterous booster of the medium, creative agencies had been touting the benefits of video communication; which makes since, given that advertising firms have long understood and leveraged visual and interactive media to capture audiences.

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Improving Collaboration in SharePoint through Video

Posted by on Apr 8, 2014 in MediaPlatform Blog | Comments Off

Improving Collaboration in SharePoint through Video

The bar was raised for SharePoint and enterprise video by the release of SharePoint 2013, which brought a suped-up user-interface (UI), searchability, and upload capabilities to the enterprise. Collaboration and engagement go hand-in-hand and fostering those have been the drivers behind their deployment (approximately 50% of all intranets are developed using SharePoint and 78% of Fortune 500 companies use it, according to a recent study). Enhancements such as processes and systems integration and workflow automation, elevate social networks, websites, and business intelligence, as well as other core functionalities of SharePoint.

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How Video Supports the Human-centric Factors of Success

Posted by on Apr 3, 2014 in MediaPlatform Blog | Comments Off

How Video Supports the Human-centric Factors of Success

The film title “Look at Me” could double as the mantra of enterprise video. The growth of the sector is directly linked with the benefits of providing opportunities for employees to be more engaged via face-to-face interactions and real-time responses. According to the Economist Intelligence Unit, in a study of business leaders and video, more than half strongly concur that video fosters more productive collaboration and communication with colleagues, clients, and suppliers. Furthermore, nearly half strongly concur that video increases efficiency by saving time, and over a third (35 percent) feel that video saves money. McKinsey Global Institute has published findings that indicate social technologies are capable of raising productivity of high-skill knowledge-workers by 20 to 25 percent and 30 percent.

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Google Glass in the Enterprise: The Good, the Bad, and the Ugly

Posted by on Apr 1, 2014 in MediaPlatform Blog | Comments Off

Google Glass in the Enterprise: The Good, the Bad, and the Ugly

The commercials look Google Glass fantastic. Athletes who use it to record and assess their practice moves and prep before playing at Wimbledon, moms who use it to keep track of the 90,000 things they need to do, while using both hands and keeping their eyes on the road, chefs who use it to record and share their culinary inventions on-the-fly – make the technology seem indispensable. But what do insiders think? In a recent review by a webcasting CTO, we get the skinny from a card-carrying technophile, and it ain’t all that nice.

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MediaPlatform at NAB!

Posted by on Mar 31, 2014 in MediaPlatform Blog | Comments Off

We're excited to be exhibiting at NAB Show next week! If you're interested in learning about what sets MediaPlatform apart from the other enterprise video solutions at the show, please schedule a demo with our staff HERE. You'll be able to find us in the South Upper Hall in Booth #13811.

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Open Me First: How Video is Enhancing Email Marketing

Posted by on Mar 27, 2014 in MediaPlatform Blog | Comments Off

Open Me First: How Video is Enhancing Email Marketing

Who is using video in email marketing? How are they using it? And what’s the payoff? These were the questions recently posed in the 2013 survey Online Video Marketing Survey and Business Video Trends Report, by ReelSEO.com. The comprehensive survey drew responses from 600 organizations and dug into the nitty-gritty of email blasts (are they a bane or a bonanza?), and cut to the core KPI – how much they translate into lead generation and sales conversion. Survey respondents were either actively involved in marketing or were key marketing decision-makers. Here are a few of the highlights:

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