MediaPlatform Blog

What is the Optimal Video Length for Maximizing Employee Engagement?

Posted by on Dec 18, 2014 in MediaPlatform Blog | Comments Off

What is the Optimal Video Length for Maximizing Employee Engagement?

When producing video content for employee consumption, ensuring that employees are engaged and processing the materials is a huge priority for content related to training, HR policies, etc. However, a common point of debate is determining what the optimal run time or length is for video content with respect to maximizing engagement. Fortunately, there was a 2013 study by Philip Guo, an assistant professor of Computer Science at the University of Rochester, about this very subject.

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MediaPlatform Wins Frost & Sullivan Enterprise Webcasting Award

Posted by on Dec 18, 2014 in MediaPlatform Blog, News and Events | Comments Off

Frost & Sullivan Honors MediaPlatform for its Future-Oriented Webcasting Technologies that Navigate Even the Most Complex Enterprise Networks

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How to Get Your CEO Involved in Your Video Strategy

Posted by on Dec 17, 2014 in MediaPlatform Blog | Comments Off

How to Get Your CEO Involved in Your Video Strategy

If you are an internal communicator, you probably know the frustration of getting people involved in an internal video process; especially when it comes to your executive. Whether they are too busy, unfamiliar with the technology, and just uncomfortable speaking to a camera, the excuses need to stop. Because no one has a bigger impact on engaging and motivating your employees than your leadership team.

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Tips for Enhancing the Discoverability of Video Content

Posted by on Dec 16, 2014 in MediaPlatform Blog | Comments Off

Tips for Enhancing the Discoverability of Video Content

Today, we’ll be speaking about discoverability in somewhat more general terms, as these tips are designed to ensure that the right video content is getting found by the right audience within an organization, even just within the internal video platform for a single company. Within an online video portal, organizations should feature certain videos in certain areas, meaning not just on the home page, but also per channel.

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How to Choose the Right Enterprise Video Platform

Posted by on Dec 10, 2014 in MediaPlatform Blog | Comments Off

How to Choose the Right Enterprise Video Platform

With 2015 around the corner a lot of you are likely in the midst of some heavy planning and budgeting for the next fiscal year. And if you are overseeing a marketing budget, you probably are thinking about which tools and technology to invest in. As you may have already heard, video is growing exponentially. It’s global growth is estimated to go from $13 billion in 2014, to $32 billion in 2019. There are a lot of tools out there, so how do you know which one is right for your business? Here are a few things to look for before making your investment:

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The Benefits of Video Transcription

Posted by on Dec 9, 2014 in MediaPlatform Blog | Comments Off

The Benefits of Video Transcription

Captioning and transcription are not new services. Companies like 3Play Media in Massachusetts have been providing captioning and transcription solutions to thousands of customers across various industries for the better part of the last decade. However, for many businesses, there is not a clear understanding of why video content should be transcribed and or captioned.

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5 Ways to Recycle Video Content

Posted by on Dec 4, 2014 in MediaPlatform Blog | Comments Off

5 Ways to Recycle Video Content

From mapping out the content, to timing it with product releases, to creating corporate training videos, it’s all a lot of work! But more often than not, content like this will get used once and then end up buried deep in the archives. We often feel compelled to constantly come up with fresh new content, yet we don’t always see the repurposing opportunities right in front of us.

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