MediaPlatform Blog

How Enterprise Video Leads to Sales Enablement

Posted by on Jul 17, 2014 in MediaPlatform Blog | Comments Off

How Enterprise Video Leads to Sales Enablement

The advances made in the enterprise video industry in recent years have empowered sales teams to become more effective at achieving their goals than ever before. In many circles, this phenomenon is referred to as “sales enablement,” a term that is widely used, but also one that has many different definitions.

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Why Your Employees Aren’t Watching Your Videos

Posted by on Jul 16, 2014 in MediaPlatform Blog | Comments Off

Why Your Employees Aren’t Watching Your Videos

You finally got an enterprise YouTube and you couldn't wait to show off your movie making skills. You figured the first few times might be a bit of a learning curve, but then it would be just a matter of time before your employees were begging for more and Hollywood directors were asking for your advice. Only that didn’t happen. In fact no one, apart from your closest colleagues, who you bribed, even watched your videos.

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The Business Impact of Video Becoming Democratized

Posted by on Jul 15, 2014 in MediaPlatform Blog | Comments Off

The Business Impact of Video Becoming Democratized

Today video production and distribution is more accessible than ever, making the video industry ripe for disruption. Digital cameras, devices like GoPro, and even smart phones make producing videos cost-efficient and portable, while “platforms like YouTube are making it easier than ever for anyone to build an audience and monetize those videos.”[i] The print industry underwent this change over the last decade as the internet and self-publishing tools and platforms like Wordpress allowed new publishers to emerge well outside of the traditional old guard of newspapers and weekly magazines.

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Integrating Video into Your SharePoint Site (Part 2 of 2)

Posted by on Jul 10, 2014 in MediaPlatform Blog | Comments Off

Integrating Video into Your SharePoint Site (Part 2 of 2)

In a recent study, employees indicated that employee generated videos (EGV) increased their productivity by 73 percent, and the conclusion of multiple studies supports the hypothesis that EGV and other interactive systems of knowledge transfer (i.e., enterprise video) are directly linked with higher levels of employee engagement. In terms of employee engagement, the consensus has been that the benefits to be derived from an engaged workforce are quantifiable and compounding, specifically, engaged workers perform better, tend to have lower absentee levels and higher retention rates, and are more productive, thus increasing the profitability of their organizations

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Integrating Video into Your SharePoint Site (Part 1 of 2)

Posted by on Jul 8, 2014 in MediaPlatform Blog | Comments Off

Integrating Video into Your SharePoint Site (Part 1 of 2)

SharePoint has set the standard for enterprise collaboration. A recent study found that approximately 50% of all intranets are developed using SharePoint and 78% of Fortune 500 companies use it.[i] Core functionality of the software includes: intranet portals, extranets, document and file management, advanced enterprise search, social networks, websites, and business intelligence, further enhanced by integrations of processes and systems, and workflow automation.

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The Evolving Enterprise Video and OVP Landscape

Posted by on Jul 3, 2014 in MediaPlatform Blog | Comments Off

There are seismic shifts occurring in the OVP (Online Video Platform) market. The ubiquitous nature of video in today’s modern enterprise has been responsible for many of these changes which include: Market segmentation as the Media & Entertainment (M&E) industry is no longer the main driver of revenue in the OVP industry The use of OVPs in increasing numbers of business applications The rise of live webcasting Advances in technology allowing for participant interaction

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The Most Streamed Events of All-Time

Posted by on Jul 1, 2014 in MediaPlatform Blog | Comments Off

The Most Streamed Events of All-Time

With video webcasting and streaming technology becoming more efficient and facing higher rates of adoption than ever seen before, it is no surprise that headlines continue to be made for the “most streamed event of all time”. That claim was placed in quotes because unlike TV ratings, there is no universally accepted authority for measuring online viewership, and data is based on independently collected analytics data.

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