Whitepapers

Webcasting vs. Web Conferencing

Aside from simple conference calling, most companies face a choice between Web conferencing and webcasting. These two technologies seem fundamentally similar, but they actually serve quite different needs.

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Webcasting Productions Best Practices Guide

Webcasting is a unique and powerful way to reach large audiences with high impact, rich-media presentations. Producing even a simple webcast however, can be a challenging endeavor. Webcasting tools enable a webcast producer to create the best possible event, but the technology is only part of the overall webcasting equation.

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Building Consensus on Enterprise Video

The use of online video in the enterprise environment has reached an inflection point.  It’s no longer an optional or “nice to have” feature of corporate life. It’s a key ingredient of communication, training, collaboration, and management.  This development is not necessarily viewed as good news by everyone involved in the delivery of video in the enterprise, however.

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Finding the Empowering Balance in Webcasting

As the art of webcasting grows more sophisticated, expectations for online presentations from both audience members and executive presenters grow more demanding. If you’re responsible for online presentations, these expectations may be causing you some challenges.

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Mastering the Webcast Video Shoot

Shooting video for a webcast is similar to making a conventional video, but with a few key differences. Professional media producers tasked with creating high impact webcasts should be aware of these differences and factor them into the production process. This technical note is intended to give you a brief overview of some of the challenges you will face in shooting video for a webcast and how...

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The Business Case for Event Webcasting

It’s not an easy time for event organizers. When asked which type of marketing would get cut in marketing budget reduction, 54% of companies said they would cut event-related expenditures first. What can an event organizer do to staunch the loss of live attendees and continue to build loyalty for future events even as current attendance and registration income lags?

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