MediaPlatform

Viral Video Prankvertising for Halloween by an Automotive Giant

Viral Video Prankvertising for Halloween by an Automotive Giant

For a little end-of-the-month fun before the weekend, let’s look at how a Big 3 auto maker used some creative and fun video content to create a viral video sensation leading up to Halloween. With over 1.1 million views on YouTube in just 10 days (as of October 27th), Ford’s “Spooky Carwash” has set the internet abuzz with articles about the prank featured on dozens of local news websites, on major blogs like Mashable, and even internationally in UK newspapers.

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Measuring Engagement through Enterprise Video and Social Platforms

Measuring Engagement through Enterprise Video and Social Platforms

Today we’d like to discuss a little bit about measuring employee engagement within enterprise video and interconnected social platforms such as Jive, Yammer, and Sharepoint. It’s generally accepted that increased employee engagement are good things for brands that lead to gains in productivity and revenue. As enterprises are interested in using more video in their enterprise social networks to increase engagement, the ability to actually measure the engagement and return on investment is critical. A current shortcoming of many enterprise social network solutions is that they don’t have really rich analytics specifically for measuring how employees are engaging with the video content.

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The Portability Challenge in Enterprise Social Video

The Portability Challenge in Enterprise Social Video

Today’s enterprise organizations are increasingly recognizing the value of internal social networks as a mechanism to foster better collaboration and engagement amongst their employees. Within these corporate social networks, often run through platforms like Sharepoint, Jive, and Yammer, there is growing interest in using video content, as video has been proven to be a major driver of additional interaction and engagement.

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The Benefits of Transcripts in Enterprise Video

The Benefits of Transcripts in Enterprise Video

Enterprise video delivers a variety of well-documented benefits, but did you know that adding transcripts to your videos add even more? Transcripts can serve as a separate or complementary feature. Here's how video transcripts can help your enterprise videos -- and your viewers.

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How the iPhone 6 Plus Will Increase Enterprise Mobile Video Consumption

How the iPhone 6 Plus Will Increase Enterprise Mobile Video Consumption

Have you seen the new iPhone 6 Plus yet? With its 1920-by-1080 pixel resolution displayed at 401 pip on a 5.5-inch screen, the iPhone 6 Plus is indeed a sight to behold. In the past, watching videos on an iPhone was pleasant enough; now, it's extraordinary! With its high resolution display and larger screen size, the new iPhone 6 Plus will increase enterprise mobile video consumption.

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