MediaPlatform

Benefits Of Webcasting For Marketing

Benefits Of Webcasting For Marketing

When compared to conventional communication methods that utilize printed materials, video has shown to be more effective when it comes to engaging clients and getting them to stay on the website for longer, which is great for marketing and strategies that are focused on conversions. Customers are also more likely to retain the information that they are presented with when it’s more visual. This is because video allows for non-verbal communication, which makes up about 90% of all communication according to experts.

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Benefits of Webcasting for Training & Development

Benefits of Webcasting for Training & Development

Any manager knows that what's difficult about training is that the knowledge doesn't stick - an employee that undergoes training can end up forgetting the majority of what they've been taught because the information is not presented in a way the grabs their attention and reinforces what is communicated. This can cause huge problems and inefficiencies further down the line. With video, the equation changes.

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Benefits of Webcasting for Employee Communications

Benefits of Webcasting for Employee Communications

One of the biggest strengths of an enterprise video platform for employee communication is that video is a much more engaging medium than traditional text and memos. Opening an email and being greeted by a wall of plain Helvetica text can often make extracting vital information a boring and daunting task. Video is a naturally engaging medium - it automatically boosts employee engagement, sense of connectedness, and retention.

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The Importance of Leveraging a Single Enterprise Video Solution

The Importance of Leveraging a Single Enterprise Video Solution

Now that enterprise video is being generated from the bottom up, organizations are ill-prepared to manage all of the content. Without a video content management solution in place, organizations face an increased risk of employee generated videos winding up on public video sharing platforms. Even when an organization's media assets remain safely contained within the company's firewall, video content is unwieldy, poorly tagged, and spread across multiple silos. It is also difficult to find by the users who need it the most.

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Best Practices For Hosting CEO Town Halls

Best Practices For Hosting CEO Town Halls

Now that we are familiar with the benefits of webcasting and complete software like MediaPlatform, we are going to shift focus to the actual execution of your CEO Town Hall. There are three main best practices that you can follow to enhance the overall effectiveness of your presentation.

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