MediaPlatform

MediaPlatform Recognized as the Top Cloud Webcasting/Presentation Solution

LOS ANGELES, CA - November 20, 2014 - MediaPlatform, Inc. (www.mediaplatform.com), the leading enterprise video platform, today announced that its enterprise webcasting product WebCaster is the winner of the Streaming Media Readers’ Choice award as the Top Cloud Webcasting/Presentation Solution.

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MediaPlatform Recognized as the Top Cloud Webcasting/Presentation Solution

MediaPlatform Recognized as the Top Cloud Webcasting/Presentation Solution

MediaPlatform WebCaster gives organizations the ability to produce, distribute and monitor deeply interactive live and on-demand rich media webcasts with presenters in one or multiple locations. Reach audiences in excess of hundreds of thousands of live concurrent viewers on desktop, tablet or smartphone with presentations that feature live and pre-recorded video, PowerPoint slides, surveys, polls, Q&A, chat and more. MediaPlatform supports pure cloud, hybrid cloud and on-premises deployments of WebCaster and it is fully integrated with the MediaPlatform enterprise YouTube PrimeTime.

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Viral Video Prankvertising for Halloween by an Automotive Giant

Viral Video Prankvertising for Halloween by an Automotive Giant

For a little end-of-the-month fun before the weekend, let’s look at how a Big 3 auto maker used some creative and fun video content to create a viral video sensation leading up to Halloween. With over 1.1 million views on YouTube in just 10 days (as of October 27th), Ford’s “Spooky Carwash” has set the internet abuzz with articles about the prank featured on dozens of local news websites, on major blogs like Mashable, and even internationally in UK newspapers.

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Measuring Engagement through Enterprise Video and Social Platforms

Measuring Engagement through Enterprise Video and Social Platforms

Today we’d like to discuss a little bit about measuring employee engagement within enterprise video and interconnected social platforms such as Jive, Yammer, and Sharepoint. It’s generally accepted that increased employee engagement are good things for brands that lead to gains in productivity and revenue. As enterprises are interested in using more video in their enterprise social networks to increase engagement, the ability to actually measure the engagement and return on investment is critical. A current shortcoming of many enterprise social network solutions is that they don’t have really rich analytics specifically for measuring how employees are engaging with the video content.

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The Portability Challenge in Enterprise Social Video

The Portability Challenge in Enterprise Social Video

Today’s enterprise organizations are increasingly recognizing the value of internal social networks as a mechanism to foster better collaboration and engagement amongst their employees. Within these corporate social networks, often run through platforms like Sharepoint, Jive, and Yammer, there is growing interest in using video content, as video has been proven to be a major driver of additional interaction and engagement.

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