MediaPlatform

WEBINAR: Improving Executive Messaging with Video Webcasting

WEBINAR: Improving Executive Messaging with Video Webcasting

As companies grow larger and workplaces more dispersed, a common challenge arises when trying to maintain organizational culture and identity. In many cases, corporate expansion causes executives to become disconnected from the employees who ultimately are the lifeblood of the business. The traditional “corporate memo” has become an antiquated relic associated with poor communications in the modern business world. By using video webcasts, executives can create a more personal connection with their audience, one that is far more likely to keep employees engaged than a newsletter, email, or other static notification. As Daniel Newman, author of The Millennial CEO, recently stated in a blog post for The Huffington Post, “In companies where people are performing harmoniously and working toward common goals you will almost always find highly engaged management from the front line to the C-Suite.”

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Advantages Of Implementing Video Into Employee Training

Advantages Of Implementing Video Into Employee Training

Employee training has become increasingly challenging as today's typical workplace environment is much more spread out and mobile. Many companies are finding it very time-consuming and problematic to provide training to their employees as many of their workers are conducting business from outside the confines of the company's locale.

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Benefits Of Webcasting For Marketing

Benefits Of Webcasting For Marketing

When compared to conventional communication methods that utilize printed materials, video has shown to be more effective when it comes to engaging clients and getting them to stay on the website for longer, which is great for marketing and strategies that are focused on conversions. Customers are also more likely to retain the information that they are presented with when it’s more visual. This is because video allows for non-verbal communication, which makes up about 90% of all communication according to experts.

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Benefits of Webcasting for Training & Development

Benefits of Webcasting for Training & Development

Any manager knows that what's difficult about training is that the knowledge doesn't stick - an employee that undergoes training can end up forgetting the majority of what they've been taught because the information is not presented in a way the grabs their attention and reinforces what is communicated. This can cause huge problems and inefficiencies further down the line. With video, the equation changes.

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Benefits of Webcasting for Employee Communications

Benefits of Webcasting for Employee Communications

One of the biggest strengths of an enterprise video platform for employee communication is that video is a much more engaging medium than traditional text and memos. Opening an email and being greeted by a wall of plain Helvetica text can often make extracting vital information a boring and daunting task. Video is a naturally engaging medium - it automatically boosts employee engagement, sense of connectedness, and retention.

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